Ideal for those looking to build brand awareness in North America
NKBA Global Connect, the association’s international business membership program, is offering brands the chance to sponsor a custom event at KBIS 2027 in Las Vegas. Custom events are a great way to get your brand in front of a curated audience of KBIS attendees to build awareness in the North American market – and all at the center of the showfloor at the NKBA booth in North Hall N1439.
Brands wishing to sponsor a custom event will collaborate with the NKBA Global Connect team to create a special experience for 20 to 25 kitchen and bath dealers, designers, showrooms, and other professionals, depending on the brand’s audience targets. The sponsor will also receive a branded invitation to redistribute to its own key customers as part of its KBIS promotional efforts to further amplify the event.
Prior custom events have included beverage tastings, live demonstrations and networking opportunities, with sponsors having the option to order and coordinate catering for an additional cost.
To participate, brands must be an NKBA Global Connect Member or Strategic Alliance Partner. Among the benefits for all sponsors are:
- The sponsor logo will be highlighted on all event materials and coverage, both digital and printed, including a recap slideshow.
- A 20-second brand video will play during the event.
- The sponsor will be included in NKBA marketing materials, including social media posts, the NKBA newsletter and other online sources; the KBIS-specific NKBA landing page with a hyperlinked logo; a hyperlinked logo on the “Save the Date,” invitation and thank-you emails to all attendees.
- Professional event photos will be shared with the sponsor after the event for social media sharing and use on the brand’s website and digital assets.
- Third-party opt-in list of attendees for communication/promotion.
The deadline to commit to a custom event is Nov. 2. For pricing and availability, please contact Kevin Shea, Sales Specialist for Global Accounts, at kshea@nkba.org.
Hear from KBIS 2026 Global Connect Custom Event Sponsors
“For SCHOTT, the custom event allowed us to engage with the industry in a much more powerful way than traditional booth exposure alone. We are an ingredient in many kitchen and bath technologies, so conversation, education, and connection are incredibly valuable. We were able to control the experience, audience, messaging, and atmosphere and bring together stakeholders in a setting that felt much more personal and encourages genuine interaction. This sponsorship worked for us because it turns KBIS from simply a place where we need present into a platform for building relationships. For many attendees, KBIS can be so hectic. We were able to create something that people could plan around instead of stumbling upon.” -Jennifer Zink, Marketing Manager, SCHOTT
“The NKBA Global Connect Custom Event gave us a dedicated opportunity to showcase the Ballerina brand at the NKBA booth during KBIS 2026. We value the format for the added visibility it offers Global Connect members.” -Christian Käsemann, Head of Export, Ballerina-Küchen
“As a Global Connect member, we truly appreciated the opportunity to host an event within the NKBA booth and gain visibility at a major industry event such as KBIS as we continue to expand our presence in the residential lighting market. The event was well organized and provided a great setting for a brief presentation with food & drinks, and to network with KBIS attendees. Overall, the exposure was a valuable step in introducing L&S Lighting to the KBIS community and the residential design industry.” -Emanuela Barzaghi, CEO L&S Lighting US
About NKBA Global Connect The NKBA Global Connect mission is to connect and grow the kitchen and bath industry around the world through an international membership program. The initiative equips international companies with the support and professional community access they need to thrive in North America by providing market intelligence, brand-positioning guidance, and connections to key North American audiences. By combining NKBA’s expert marketing execution with access to a diverse and influential member network, we help businesses improve visibility, build meaningful relationships, and generate strong market demand, ultimately accelerating their success in the lucrative and competitive $228 billion North American market. Learn more here.
