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Saddleback College’s Cassandra Jerrems Scoops Up Second in Student Design Competition

As one of six winners of the annual competition open exclusively to NKBA | KBIS student members, the burgeoning designer was awarded a scholarship.
Rendering courtesy of Cassandra Jerrems.

By Nicholas Tamarin

NKBA | KBIS honors the top kitchen and bath projects by the industry’s most innovative and influential designers at the annual Kitchen & Bath Design + Industry Awards. Each year, that includes the six winners of the Student Design Competition, generously sponsored by Fisher & Paykel, which awards scholarships, in both kitchen and bath categories, of $5,000 for first place, $2,500 for second, and $1,000 for third. This year, the students will be honored at the awards on Monday, February 24, 2025 in the Lafite Ballroom at Wynn Las Vegas during KBIS 2025. ​​In the coming weeks, we’ll also be revealing details about the remaining finalists of the Student Design Competition.

“Nostalgic Nouveau” by Cassandra Jerrems of Saddleback College in Mission Viejo, California, was awarded second place honors in the 2023-2024 Student Design Competition kitchen category for balancing the G-shape of its kitchen effectively and incorporating a practical approach to seating. Paying homage to NKBA | KBIS’s 60th anniversary, the 2023-2024 competition scenario featured a mid-century home with architectural elements common to the 1960’s. Students were tasked with updating the home’s kitchen and primary bathroom to make them more modern and functional for an active family of four. Competition participants were challenged by the small square footage of the rooms and the expectation to incorporate a mix of vintage style and touches of modern art into the finished designs.

“A mix of sophistication while incorporating elements of the past create a space of ‘Nostalgia Nouveau,’” Jerrems says. “Streamlined shapes and natural textures form a stylistic sanctuary to prepare meals and make memories.” Both entryways feature arches and wood paneling that nod to midcentury architecture while Fireclay ceramic tile in Feldspar used on the backsplash complements the neutral color scheme found in various art pieces throughout the kitchen. Caesarstone quartz in Aterra Blanca featuring brown veins was sourced for countertops to further match the wood tones of the cabinetry. Terrazzo from Cemento Collection in Levanzo Cream was cited for the elegant flooring lying beneath light fixtures from Cedar & Moss that add illuminative fun to the space.

NKBA student members have the option to enter the upcoming kitchen competition, the bath competition, or both, crafting their designs around client requests and provided plans. Winning this prestigious competition enhances industry visibility and provides invaluable publicity and networking opportunities in addition to a complimentary KBIS registration, hotel accommodations, and round-trip airfare to attend KBIS 2026 in Orlando. Entry is free and the deadline is June 6, 2025. Submit today.

Sub-Zero, Wolf, and Cove underwrite the Student Chapter and Students of the Industry membership programs. Judges were Paula Smith, AKBD, the former Design Engagement Director for Fisher & Paykel; Mark Haddad, CMKBD, founder and president of Interiology in Watertown, MA; Mac Junker, CKBD, a senior designer at Chess Kitchens in Durham, NC; Rebecca Sutton, CMKBD, a residential kitchen designer at Kitchen Design Concepts in Dallas; and Jenni Russel, CMKBD, the owner of Design in Perspective in Colorado Springs, CO. 

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Caesarstone and Grohe Team Up, Jarrett Launches Luxury Line, Home Sales Jump, Chapter Updates, and More

By Dianne M. Pogoda

Company News
The Caesarstone x Grohe Spa bespoke bath collection. Courtesy of Caesarstone.

Caesarstone, Grohe Collaborate: Caesarstone, a leader in premium quarts and porcelain surfaces, has been selected as a partner of Grohe Spa, a premium sub-brand of Grohe. Caesarstone will craft faucet handles inlaid with inlaid quartz designs. Grohe Spa’s luxury faucets in the Atrio and Allure Brilliant private collections may be paired with Caesarstone countertops in the same designs and finishes to create a seamless look in the bathroom. Learn more here.

Jarrett Launches Luxury Line: Jarrett Design, a Pennsylvania-based custom cabinet manufacturer, has unveiled a custom collection with various options in bespoke cabinetry. The family business is run by Jill Jarrett, CMKBD, and her son Jesse Jarrett, CKBD, who is a member of the Thirty under 30 class of 2022. The collection offers inset cabinetry, numerous finishes, and inch-thick doors and drawers in a range of wood species. KBB has more.

Chapter Updates

Multi-Gen Cooking with Cali Capital: The California Capital Chapter is offering a Lunch & Learn “Multi-Generational Cooking Experience” sponsored by The Galley on Jan. 15 at 11:30 am. Earn .1 CEU as you discover the benefits of multi-generational kitchen design with a hands-on session featuring The Galley Workstation sink. Hosted by Home Improvements Group, 702 Main Street, Ste. 102, Woodland, CA, guests will prepare a taco bar lunch complete with margaritas. NKBA Members are $35, non-members are $45, Students are free. Details here.

Cocktails with Metro NY: The Metro New York Chapter is hosting Cocktails & Conversation at the Cosentino Center showroom, Jan. 16 at 6 pm. Join the chapter for an evening of networking and exploring plans for 2025 and what the new year might bring for the chapter and the industry. The Long Island showroom is located at 35 Engel Street, Hicksville, NY. More info here.

Winter Wonderland in Michigan: The Michigan State Chapter will welcome guests to its Winter Wonderland CEU training and mixer on Jan. 22, 5 to 8 pm, at the Trevarrow Inc. Showroom,1295 Opdyke Road in Auburn Hills, MI. Julie Prysock of Trevarrow will present a CEU session on “The Functional Home,” discussing kitchen appliances that add flexibility and function to designs. Small bites and craft cocktails will be served; registration is $20. More info and registration here.

Industry News

Kips Bay House to Open in Palm Beach: The Kips Bay Decorator Show House Palm Beach is set to open next month with 23 designers and architects lending their talents to raise money for the Kips Bay Boys & Girls Club and Boys & Girls Clubs of Palm Beach County. Among the sponsors of this year’s Florida showhouse are NKBA Members Armina Stone, Artistic Tile, Benjamin Moore, Cosentino, Currey & Co., Fabuwood, JennAir, Kohler, and Made Goods. The house, located at 1135North Flagler Drive in West Palm Beach, will open for a month starting Feb. 21. More info here.

Existing Home Sales and Contracts Jump: Sales of existing homes rose 4.8 percent in November, the fastest pace since March, according to the National Association of Realtors®. Year-over-year, sales jumped 6.1 percent from November 2023, posting the strongest YOY gain since June 2021, with the median sales price up 4.7 percent, marking the 17th consecutive month of YOY price increases. Meanwhile, pending home sales, a forward-looking indicator based on contract signings, grew 2.2 percent in the month, the fourth straight month of increases and the highest level since February 2023. More from NAR here.

Coverings 2025 Set for Orlando: The 2025 edition of Coverings, one of the largest North American trade shows dedicated to ceramic tile and natural stone, will take place April 29 to May 2 at the Orange County Convention Center in Orlando. More than 1,100 exhibitors from 40 countries will showcase innovative tile and stone products, with 26,000 attendees expected. Sponsors include Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain, Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), Ceramic Tile Distributors Association (CTDA) and International Product Assurance (IPA) Laboratories. Registration is open. More info here.

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VFTI 2025: Leadership & Management

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions designed to develop stronger businesses, skills, and strategies.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly regarded professional development program at KBIS 2025 in Las Vegas, offers more than 70 seminars and webinars full of valuable information covering the latest trends and business strategies shaping the future of the industry. Attendees may earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified, earning 0.1 CEU credit for each hour of instruction.

Here’s a closer look at the 10 sessions in the Leadership & Management track.

Tuesday, February 25

Hire & Inspire: How Authenticity Drives Recruitment and Retention
9 – 10 am
Instructor: David Shove-Brown, Partner, Presenter, //3877
Ability Level: Intermediate

David Shove-Brown unveils the secrets to fostering a vibrant company culture that drives brand identity and fuels competitive advantage in today’s dynamic marketplace. Through his rich leadership experience, he shares insights on empowering employees to shape their careers, fostering genuine office interactions, and creating a culture that attracts top talent and loyal clients alike. Discover how to leverage your company’s culture not just as a tool for internal engagement and retention, but as a powerful magnet for external marketing and growth.

D.E.C.I.D.E. with Confidence: A Guide to Helping Your Clients Make Quick, Confident Design Decisions
10:45 – 11:45
Instructor: Rebecca West, Interior Design Business Coach, Presenter, Seriously Happy Coaching & Consulting
Ability Level: Beginner

Rebecca West presents an insightful workshop tailored for residential interior designers focusing on her proven “D.E.C.I.D.E.” method. Honed over 17 years, this method helps clients navigate the complexities of design decision-making. Discover the six essential components of this proprietary method, understand common pitfalls that hinder client decisions, and acquire practical tools to empower your clients in making informed choices. Enhance your ability to facilitate quick decisions, strengthen client trust, and elevate your role as a designer.

Empowering Women in Design and Construction: Finding Your Voice and Establishing Your Position
12:30 – 2 pm
Instructor: Carly Nemtean, Founder, VFTI, Carriage Lane Design Build Inc.
Ability Level: Intermediate

Designer/entrepreneur Carly Nemtean presents an inspiring workshop tailored to women leaders in the design, build, and construction industries. Her journey in traditionally male-dominated sectors offers invaluable insights and strategies for women navigating similar paths. Learn to thrive as a female leader in design and construction, and gain practical advice on establishing a strong presence, overcoming challenges, and achieving success in your professional journey. Empower yourself and connect with fellow women professionals and elevate your career with insights that inspire confidence and drive.

Dealing With Complex Customers in a Demanding Marketplace
12:30 – 2 pm
Instructor: Fred Reikowsky, Business Coach and Leadership Trainer, Presenter, Legacy Business Leaders, LLC
Ability Level: Intermediate

Today’s customer has become increasingly challenging, especially about unrealistic expectations for customer service and pricing. How can we shift our thinking about this current reality? This session addresses the need to be purposeful about delivering mutually beneficial outcomes without being perceived as adversarial or confrontational. Learn to deliver an excellent customer experience, define what “value” means to all stakeholders, and produce optimal profitability with a systematic process to effectively mitigate these demands and maintain win-win outcomes.

Personal & Professional Alignment: (Re)Discovering Your Passion and Purpose
1 – 2:30 pm
Instructor: Glenn Revell, Owner, Presenter, Reve
Ability Level: Beginner

Join us for an engaging workshop featuring lectures, interactive activities, and guided journaling prompts. Participants will delve into rediscovering their purpose and passion, fostering deeper personal and professional alignment. By the workshop’s conclusion, attendees will emerge with a written personal purpose and passion statement, grounding them in newfound clarity and alignment.

Mastering Target Market Diagrams and Mind Mapping: Organize Your Thoughts and Boost Productivity
2:45 – 3:45
Instructor: Allison Mullins, Sales & CEO, VFTI, Rep Methods LLC
Ability Level: Intermediate

Unlock the power of organization and productivity with practical techniques for creating target market diagrams and harnessing the versatility of mind mapping. This session offers invaluable insights into streamlining thoughts, plans, and functionalities. Participants will delve into the significance of target market diagrams, and learn how to identify and visualize key market segments essential for strategic planning and sales endeavors. Then, from organizing tasks and priorities to structuring presentations and visualizing goals, learn how mind mapping offers a holistic approach to streamlining thoughts and enhancing clarity to optimize personal and professional endeavors.

Wednesday, February 26

The Art and Science of Listening, Leaning in, and Leading with Exceptional Communication
11 am – 12:30 pm
Instructor: Amanda Greaves, Speaker, Coach, Author, Designer, Presenter, The Amanda Greaves Group
Ability Level: Beginner

This enlightening keynote offers effective communication strategies for design and construction professionals. Discover how refining communication styles enhances connections with employees, clients, and associates, fostering resilience and adaptability. Explore key topics such as active listening, influencing positive outcomes, and adapting communication methods to different contexts. Gain insights into understanding human influence, aligning communication with personal strengths, and leveraging real-time feedback for deeper audience engagement, and learn the communication skills that build trust, strengthen connections, and achieve success.

Don’t Kill your Golden Goose- Protect & Perpetuate your Business
2:15 – 3:15 pm
Instructor: Larry Oxenham, Senior Advisor, Presenter, American Society for Asset Protection
Ability Level: Intermediate

This indispensable session will fortify your financial future. Uncover critical strategies to protect your assets and reduce your tax burden. Among the key elements: lawsuit protection — such as identifying common lawsuit risks, methods to shield assets from legal threats, and safeguarding assets — and tax reduction and estate planning, where you’ll explore strategies to reduce annual income taxes, eliminate certain capital gains taxes, develop a business succession plan, implement techniques to ensure tax-free transfers to heirs, and more. Equip yourself with essential knowledge and practical tools to secure your financial future.

Thursday, February 27

Not Your Mom’s Interior Design: Strategies for Engaging with Gen Z Clients
9 – 10 am
Instructors: Natalie Biles, Founding Partner, Shine Interior Design Studio; Stacey Breezeel, Owner & Lead Designer, Shine Interior Design Studio
Ability Level: Beginner

A new generation of homeowners, business owners, and decision-makers is rapidly emerging. Engaging this group effectively is crucial for ensuring the longevity and sustainability of your design practice. This session explains how to adapt your presentation of interior design services to resonate with these new audiences while maintaining the principles of good design and sound business practices. Attendees will gain insights into techniques for engaging younger audiences, innovative strategies for connecting with Gen Z and other emerging demographics, and building relationships that are both respectful and impactful.

Building Resilience
5 pm – On-Demand Only
Instructor: Marie Zoutonmou-Quintanilla, VFTI, Seek Coaching LLC at Mariezq.com
Ability Level: Intermediate

In today’s fast-paced world of design and construction, understanding trauma isn’t just beneficial, it’s imperative. In this presentation, explore the concept of “window of tolerance,” its profound impact on workplace dynamics, and the intricate nuances of trauma. Learn practical strategies to navigate trauma’s complex manifestations and foster a culture of resilience and support within your organization. Gain invaluable insights into fundamental mental health concepts and discover the transformative power of recovery. From recognizing common triggers to cultivating a calm and inclusive work environment, this presentation equips you with the tools needed to thrive.

Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.)

For more detail and a full schedule of sessions, click here

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Kitchen & Bath Design + Industry Awards 2025: Meet the Specialty Kitchen Finalists

By Donna Heiderstadt

Three creative and sought-after interior designers have been named finalists in the Specialty Kitchen category of the Kitchen & Bath Design + Industry Awards 2025. To find out which project will receive $5,000 for a first-place finish, $3,000 for second, and $2,000 for third you’ll need to wait until the February 24 awards ceremony, the must-attend KBIS 2025 opening event in the Lafite Ballroom at Wynn Las Vegas. But here’s a preview of all three eye-catching and solution-oriented designs. Read on to find out what made these the top three Specialty Kitchen projects in NKBA’s 2025 Professional Design Awards.

Kate Roos, Kate Roos Design, Minneapolis: “Parkway”

Designer: Kate Roos | Photographer: Andrea Rugg of Andrea Rugg Photography

Kate Roos, Principal and Lead Designer of Minneapolis-based Kate Roos Design, was asked by a local client to reinvigorate a dated butler’s pantry that was mainly used for storing barware and fine china as well as serving as a coffee bar. While the layout worked well, the dark-finished cabinets felt tired and many of the doors were difficult to open and close. With a design objective that included replacing all cabinetry, appliances, and plumbing — as well as updating materials and finishes to blend in with a new kitchen palette — Roos set out to create a space that felt “bright, cheerful, and comfortable.” Improving storage efficiency and access was a top priority, achieved by installing interior supports in the wall cabinetry to allow for wider doors, as well as custom base cabinetry with storage inserts and full-extension drawer guides. New additions included an ice-maker and a beverage fridge, both 15-inches in width, which flank a small sink. The cabinetry was painted and soapstone countertops and wooden corbels were chosen to be consistent with the kitchen, while a soft blue wallpaper featuring birds and botanicals soften the look of the adjoining banquette area and a large mirror reflects light from the window to visually open the space.

Kristen Giacomini and Ali Johnson, Flow Designs, Reno, NV: “A Happy Home”

Designer: Kristen Giacomini | Photographers: Hannah Martini & Matt Nelson of Hannah Martini Photography and Mousepad Media

Kristen Giacomini, Owner and Principal Designer of Reno-NV-based Flow Designs, was joined by  Ali Johnson, her studio’s Junior Interior Design, to remodel a local kitchen to meet the needs of a family of five that had been diagnosed with clinical ADHD. The primary objective was to create a well-organized space where “every area fosters focus, creativity, and joy” and to add a pantry without using the existing kitchen space. The pantry also needed to feature open shelving to ensure that items were seen — and used — and be accessible but mostly secluded from the main kitchen area to minimize distraction. The solution? Revitalize an underutilized dining room by transforming it into a butler’s pantry with a convenient pass-through from the kitchen and windows for natural light. Tall built-in shelves keep everything organized and visible, making it easy for family members to find what they need. There’s also a coffee and tea bar near the sink along with specialized storage (a bread drawer and a candy drawer) and plenty of counterspace for small appliances.

Wendy Glaister, Wendy Glaister Interiors, Modesto, CA: “Outdoor Oasis”

Designer: Wendy Glaister | Photographer: Mark Verschelden of Mark Verschelden Photography

With California living centered around beautiful outdoor spaces, Wendy Glaister, Founder and Principal of Modesto, CA-based Wendy Glaister Interiors, was asked to redesign a backyard space as a four-season “Outdoor Oasis” with an emphasis on entertaining — including a chef’s kitchen and multiple areas for dining and relaxing. The design called for the existing space to be enlarged by 1,000 square feet and for exterior finishes to be simplified for “a more serene visual experience” with smooth finish stucco used to cover rock veneer and brick. This allowed for the installation of a fireplace and TV, which serve as a focal point. While the entire design features multiple living areas and lounging spaces, plus a fire pit, pool, spa, and sports courts (putting green, pickleball court, and bocce court) connected by lighted pathways, the showstopper is the kitchen. It has two dramatic 12-foot waterfall-edge islands with a gas grill and griddle, Italian pizza oven, refrigerator, ice machine, sink, and beverage chiller. It adjoins the living area, which is nestled under a massive pergola and features a linear gas fireplace, upholstered Lee outdoor sofa and swivel chairs, and biophilic-inspired coffee tables. The AV system was upgraded to a new surround-sound Sonos system that can be controlled from a smartphone, while several large TVs allow the homeowners and their guests to watch sporting events and movies while enjoying food prepared and served from the kitchen.

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VFTI 2025: K&B Trends

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly regarded professional development program at KBIS 2025 in Las Vegas, gives attendees more than 70 seminars and webinars to learn about the latest trends and business strategies shaping the future of the industry and earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified.

Here’s a closer look at the nine sessions in the K&B Trends track.

Tuesday, February 25

Transatlantic Trends: Bringing European Kitchen and Bath Designs to the USA
9 – 10 am
Instructor: Julee Ireland, Founder and Principal, Presenter, Julee Ireland Designs and Home Renovation School
Ability Level: Beginner

Julee Ireland regularly attends design shows in Europe, where she gathers insights into emerging trends that often appear in the U.S. about 18 months later. She’ll share the latest K&B trends observed in Europe in 2024. The audience will explore how to adapt these trends for North American designs, covering everything from color schemes and tiling to appliances and lighting, and will walk away equipped with the knowledge to anticipate and integrate future design innovations.

Design Has Gone to the Dogs…and Cats!
10:45 – 11:45 am
Instructor: Candace Rudd, General Manager, Presenter, Two30Nine by Decor
Ability Level: Beginner

Pets hold a special place in homeowners’ lives, and now more than ever, their homes reflect just how important they are. This session will explore ways to incorporate pet spaces into design projects, and the growth of the product category around building dedicated pet spaces into the home.

Winning Outdoor Kitchen Design
2:45 – 3:45 pm
Instructor: Ryan Bloom, Co-Founder and President, Presenter, Urban Bonfire LLC
Ability Level: Beginner

The purpose of this course is to educate architects, designers, contractors, and other specifiers about the design potential for fully functional outdoor kitchens. Ryan Bloom will share specifics about how to create kitchens that homeowners will use, potentially year around, with great enjoyment, ease, and safety.

Wednesday, February 26

Luxury Kitchens Remain King Amidst Rising Mortgage Rates
12:30 – 1:30 pm
Instructor: Massimo Ballucchi, Vice President of Institutional Relations, VFTI, Cosentino
Ability Level: Intermediate

Designers and homeowners agree that kitchens are their top renovation priority, and according to Cosentino’s 2024 trend report, nearly one-quarter of the total home design budget is dedicated to kitchen updates. Even as mortgage rates remain high, homeowners still seek ways to redesign their current kitchen with a luxurious feel. This session will explore how this trend will influence the market and expectations of future homebuyers, how luxury trends influence design, and specific luxury kitchen elements that designers can start incorporating now.

Thursday, February 27

Legacy Through Tile: Elevating Kitchen Design as Creative Canvases
9 – 10 am
Instructor: Mercedes Austin, Owner & Founder, Presenter, Mercury Mosaics
Ability Level: Beginner

Mercedes Austin guides attendees through the process of envisioning kitchens as blank canvases, primed for transformation with cutting-edge trends and enduring designs. Learn how innovative mosaic patterns, vibrant colors, and imaginative elements can be harmonized to craft stunning spaces, and discover the transformative power of personalized design in kitchens, illustrating how spaces can be tailored to reflect clients’ unique tastes and lifestyles. Using compelling case studies, she shows how thoughtful design choices enhance aesthetics and functionality, and shares practical insights about how designers may leverage new tools and resources to enrich their design portfolios.

Infusing Color Into Kitchen Appliances
10:45 – 11:45 am
Instructor: Shae Wilder, Trade Marketing Manager, Presenter, BlueStar
Ability Level: Intermediate

Explore the latest trends in kitchen aesthetics, from bold color palettes to soothing natural hues, and learn how to harmonize them with your unique design vision. This course will guide attendees through creating kitchens that balance beauty, function, and personal flair, drawing inspiration from renowned chefs and modern design concepts. Gain practical skills and insights to create kitchens that not only reflect personal style but also optimize the culinary experience.

Blueprints for Tomorrow: 2025 Kitchen & Bathroom Design Trends
5 pm — On-Demand Only
Instructor: Marine Sargsyan, Staff Economist, Presenter, Houzz
Ability Level: Intermediate

Get ahead of the competition with exclusive insights into 2025’s leading home design trends. In this session, Houzz staff economist Marine Sargsyan will draw on a decade-long data set and dive into the most popular colors, styles, and products for kitchens, bathrooms, and outdoor kitchens. Get an insider’s perspective on the motivations driving homeowners, and discover how priorities like sustainability and accessibility are shaping consumer design choices, with insights by generation and region.

The 5-Star Effect — Bringing Hospitality Design Home
5 pm — On-Demand Only
Instructor: Candace Rudd, General Manager, Presenter, Two30Nine by Decor
Ability Level: Beginner

Uncover how to bring that vacation feeling home!  This session explores why elements of hospitality design are increasingly being requested in home interiors, and discusses where to find inspiration, the products that support this movement, and how to incorporate these elements into the home. 

Welcome to the Technaissance: Unraveling the Complex Layers of Kitchen and Bath Trends 2026+
5 pm — On-Demand Only
Instructor: Tressa Samdal, Trend and Innovation Director, Presenter, Cabinetworks LLC
Ability Level: Intermediate

Digital consumption and connectivity are skyrocketing, as AI pushes the boundaries of creativity and “going viral” transforms the industry daily. This is the Technaissance: a convergence of media, social media, and a flood of information, shaping a vibrant and intricate design world. Tressa Samdal explores the emerging and complex trends that will define the next wave of kitchen and bath aesthetics. Discover the allure of Dark Academia and the resurgence of Deco Revival, and learn how these captivating styles are setting new standards.

Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.)

For more detail and a full schedule of sessions, click here.

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VFTI 2025: Marketing

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions designed to develop stronger businesses, skills, and strategies.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly anticipated professional development program at KBIS 2025 in Las Vegas, offers more than 70 seminars and webinars full of valuable information covering the latest trends, marketing techniques, and business strategies shaping the future of the industry. Attendees may earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified, earning 0.1 CEU credit for each hour of instruction.

Here’s a closer look at the 13 sessions in the Marketing track.

Tuesday, February 25

The Interior Strategy: Maximizing Social Strategy, the Gen Z Way
8:30 – 10 am
Instructor: Nicholas Lindsey, Interior Strategist, Presenter, The Interior Strategist
Ability Level: Intermediate

Learn to create a strategic approach to enhancing influence among Generation Z through a tailored interior design marketing strategy. As both an interior designer and marketing strategist, Nicholas Lindsey understands the importance of merging creativity with digital fluency to captivate this audience. Gen Z, born between 1997 and 2012, values authenticity, visual appeal, and sustainability — making them a prime demographic for our efforts on Instagram and YouTube.

Architectural Photography Creates Magazine-Worthy Photos
10:45 – 11:45
Instructor: Adam Gibson, CMKBD, President, ASD Market Week Educational Series, Adam Gibson Design, LLC
Ability Level: Intermediate

You put major effort into creating great projects, but do you employ photography that best represents your exquisite designs? Do your images compare to those in design magazines? This program will explain the difference between hiring a photographer and hiring an architectural photographer. Translating your vision into imagery is a detailed process that directs the viewer’s eye to what you want them to see. Whether exteriors or interiors, you’ll learn how some get it wrong and how to avoid those mistakes. Learn from a Certified Professional Photographer with a dual career as an architectural designer.

Community Engagement Strategies: Amplify Your Brand Locally
12:30 – 2 pm
Instructor: Anneke Huisman, Senior Designer, Presenter, KSI Kitchen and Bath
Ability Level: Beginner

This insightful workshop will demonstrate how to expand your company’s marketing impact through community involvement. Discover why partnering with local non-profits and organizations is key to boosting brand awareness and fostering meaningful connections within your community. Learn effective strategies for engaging with organizations of all sizes, both national and hyper-local, and best practices tailored to your company’s size and goals, including outreach and sustainable engagement.

Picture Perfect: How to Photograph Your Projects Like a PR Pro
2:45 – 3:45
Instructor: Alexandria Abramian, Founder, Presenter, The PR Collaborative
Ability Level: Advanced

When it comes to marketing your work, photography is quite literally make or break. With the right photos, your design work not only shines in its best light, but also attracts future clients, leading editors, and design competition judges. This presentation illustrates exactly what kinds of images have the highest portfolio and PR value, as well as how to hire the right photography team to capture them. Learn the secrets of which rooms, which angles and what kinds of styling elevate your designs, so you stand out, get noticed and grow your business.

Protecting Original Design and Authenticity in an Age of Knock-Offs
4:15 – 5:15 pm
Instructor: David Adler, President, Presenter, Adler Law
Ability Level: Intermediate

Design is about creativity and collaboration. Successful designers and manufacturers know the steps to take to protect their designs, their businesses, and their profits. As more designers develop signature styles, protecting original design is more important than ever. Simultaneously, technology and social media are blurring the lines between inspiration and replication. This discussion will address issues about responding to someone who claims you copied their design, what to do if you think someone has knocked off your design, and how to protect yourself and avoid future problems.

Wednesday, February 26

Beyond the Showroom: How Virtual Tools Drive Appliance Sales & Mitigate Returns
12:30 – 1:30 pm
Instructors: Dave Chace, President, Cogent360; Peter Vossler, Senior Manager Home Appliance Product Training, LG Electronics
Ability Level: Intermediate

Today’s demanding consumers are driving record-high return rates. To break this cycle, the industry must move beyond traditional sales approaches. This session will showcase the power of virtual product demonstrations and educational tools and explore a compelling case study demonstrating how interactive media and 3D technology transforms large appliance purchases. Boost confidence in purchase decisions with interactive tools to showcase features, functionalities, and dimensions, reducing buyer’s remorse and increasing satisfaction. Discover how these innovations can enhance customer engagement, reduce returns, and elevate the overall buying experience.

Video Marketing: Properly Capture Projects for Company Branding
2:30 – 3:30 pm
Instructor: Brian Javeline, Founder, Presenter, MyOnlineToolbox
Ability Level: Intermediate

Brian Javeline believes the best way to present your value proposition with emotion and passion is through video, which brings the message to your customers how you want them to hear it. Professional videos are obviously the best choice but videos by smartphone can be quality driven, too. In this session, learn to use videos to generate more quality leads, where to place them, and how to get your best 24×7 salesforce to promote your business.

Thursday, February 27

Which Marketing Channels Are Right for You?
8:45 – 10:15 am
Instructors: Jason Lockhart, Architect & Urban Planner, Kitchen & Bath Marketing Solutions; Debra Scarpa, Owner, Home Designer Marketing; Ashley Blaesing, Operations Manager, Home Designer Marketing
Ability Level: Beginner

This engaging panel discussion will shed light on a crucial truth in marketing: not every tactic is a one-size-fits-all solution. Three marketing experts will help foster understanding of your audience, knowing your ideal client and why this is the cornerstone of effective marketing. They will help you find the right opportunities and marketing channels that align with your business goals, and show how to build a plan leveraging AI in today’s digital age, to analyze data, predict trends, and create a marketing plan that’s not only smart but also actionable.

My Prospects Aren’t Buying and Many are Ghosting Me. What am I Doing Wrong?
10:45 – 11:45 am
Instructor: Duane Becker, Owner, Presenter, Sapre Training
Ability Level: Intermediate

If you’re challenged about how to get your prospects back to buy, you’re not alone — and this session is for you! Many designers have a difficult time re-engaging their clients after the first couple of meetings, and communication is lost somewhere in the ether. This session discusses ways that you can keep this from happening and keep your customer engaged right through to the sale.

Cultivating Connections: Integrating Online and Local Engagement for Business Impact
12:30 – 1:30 pm
Instructor: Shaun Ayala, Marketing Manager, Presenter, Pacific Sales Corporate
Ability Level: Intermediate

In an age where digital-first strategies dominate the business landscape, the importance of fostering relationships cannot be overstated. This course is designed to equip you with the knowledge and tools to effectively balance your online efforts with meaningful local engagement. By integrating the strategies from this course, you’ll discover the unique benefits of connecting with your community and enhancing your business’s impact, both in-person and online.

Turning Reviews into Revenue: Creating Unmatched Client Experiences
2:15 – 3:15 pm
Instructor: Megan Jansky McIntyre, Founder, Presenter, The Marketing Corner
Ability Level: Beginner

In this dynamic presentation, attendees will discover secrets to turning every review — whether a rave or a rant — into an opportunity for improvement and increased sales. Learn how to solicit authentic, impactful testimonials and leverage them to build trust and showcase your expertise. Real-life small-business success stories will illustrate mastering the art of turning client feedback into a competitive edge. From crafting the perfect follow-up request to showcasing reviews on your website and social media, this session offers strategies to connect with clients on a deeper level, foster loyalty, and ultimately, boost the bottom line.

Character Over Content
5 pm — On-Demand Only
Instructor: Shad Johnsen, CKD, Certified Kitchen Designer | Personality Kitchen Ideaz YouTube Channel | Visionary @ HingeWorks | Cabinet & Appliance Guru | 30 Years in the Kitchen & Bath Industry | Inventor, Presenter, HingeWorks
Ability Level: Intermediate

Landing clients and contracts is more dependent upon personal and company character than it is on details and a contract. Learn how to make compelling points when approaching client and contract opportunities. Shad Johnsen will share proven experiences to attract the right team members, clients, and more — as well as how to avoid some of his epic failures. Attendees will walk away with several great points of improvement to help their organization land contracts that may seem beyond reach.

Getting More Referrals With CRM
5 pm — On-Demand Only
Instructors: Bhargav Makadia, Managing Director, Estheteak; Nishi Bhoraniya, Junior Designer, Estheteak
Ability Level: Beginner

Satisfied clients are your best marketing tool. Your clients are most effective in building the company’s market value and community trust. Since most customers can be one-time only, many companies do not get in the habit of following up. This course will show how to leverage customer relationship management (CRM) for regular follow-up with customers, years after successfully completing a project. One Christmas card or a happy birthday greeting goes a long way to keep engaging with your customers.

Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.) For more detail and a full schedule of sessions, click here.

January 2025

Chapter Officer Update

Thank you to our Partners:

“We look forward to a fantastic year with all of you, beginning with KBIS next month. The countdown is on – but in January, it’s all about 2025 goals.”

View Full Message from National →

Important Dates

January 14 Presidents monthly call – 4 PM EST

January 21 – Programs Chair monthly call – 3 PM EST

January 21 – Communications Chair monthly call – 4 PM EST

January 22 – Membership Chair monthly call – 3 PM EST

January 22 – Secretary/Treasurer monthly call – 4 PM EST

Chapters

NKBA’s Chapters Team is here for you – reach out to us via email or call 610-988-6035.

Kelly Buchsbaum, Director, Chapters & Learning

kbuchsbaum@nkba.org 

Kristin Shechter, Chapter Engagement Manager

kshechter@nkba.org 

Elizabeth Mace, Chapter Engagement Specialist

emace@nkba.org

General info, meeting notices, and roster requests:

chapters@nkba.org

Research

The NKBA’s Skilled Labor Workforce Report will be released on January 8 on our site, nkba.org/research. This study examines labor challenges affecting the kitchen and bath industry, focusing on businesses’ hiring needs and expectations. The report highlights a significant shortage of skilled workers in both design and trades, which is delaying projects and increasing costs. It also identifies the hardest-to-fill positions, as well as key recruitment and retention strategies.

In case you missed it, the NKBA | KBIS 2025 Kitchen Trends Summit was held Dec 17. Check out the report and view our first-ever “Behind the Design” video series featuring Nar Bustamante of NKBA’s California Capital Chapter.

Marketing


NKBA presents the following Design + Business Webinars in January with registration links below. Webinars begin at 12 PM ET with 0.1 CEU per webinar.

January 15  | NKBA | KBIS Webinar 
A Decade of Kitchen and Bath Design with Houzz

January 21  | NKBA | KBIS Webinar 
Top Marketing Trends That Will Dominate in 2025

January 22  | NKBA | KBIS Webinar 
The Best of Both Worlds: Combining Two Hottest Trends

January 28  | NKBA | KBIS Webinar 
2025 Global Color & Design Trends 

January 29  | NKBA | KBIS Webinar 
The Runway to Room Evolution

Governance

NKBA recently announced its 2025 Board of Directors, with terms beginning January 1, 2025. Eduardo Cosentino, EVP Cosentino Group and CEO Cosentino Americas, was elected Board Chair. Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio, was elected Vice Chair. Ken Roberts, President, Atlas Roofing Corporation, will serve as Secretary/Treasurer. In addition, Board members include Nicola Bertazzoni, COO, Bertazzoni Group; Ken Williams, President, Caesarstone Canada; Scott Edmunds, Sr. Vice President of Marketing, Kohler; Jill Ehnes, President, Delta Faucet Company; Peri Friedman, COO, Fabuwood; and Michael Gross, Senior VP, Whirlpool. Edmunds, Ehnes, and Gross have been elected to serve four-year terms and Friedman has been elected to serve a three-year term.

Students & Educators

New Date! February 26, 2025

2:30 PM – 4:00 PM Pacific Time

Las Vegas Convention Center N227

Students and educators are invited to enjoy a selection of coffee and refreshments while participating in a valuable educational experience. Invitations will be emailed to all student and educator KBIS registrants this month.

March 21, 2025

9:00 AM – 12:30 PM PT

Registration Now Open

Spread the word to your students and educators! The Student Design Symposium is a virtual, interactive event hosted by the NKBA Northern California Chapter. For just $15, students can register for this dynamic conference, which will feature a keynote speaker address by Nureed Saeed, 2023 KBB Person of the Year. The event will also include breakout sessions, networking, prizes and more. Educators can register for free, email kryan@nkba.org for a promo code and more information.

Professional Development

CEU Credits – Gain CEU credits in January via NKBA’s Design + Business Webinars.

CONGRATULATIONS to our newest NKBA Specialty Badge earners! 

Jeffrey Shapier, Remodeling, Chicago Mid-West

Fabio Eduardo Da Silva, consTRUSTY Carpentry LLC, Remodeling, Northern New England

Mitch Detig, Airoom, Color, Chicago Mid-West

Daniela Lopez, DALOP Designs, Cabinetry, North Florida

Chloe Habecker, Homestead Designs, Cabinetry, Indiana State

Emma Standing, Douglah Designs Inc, Cabinetry, Northern California

Rachael Carney, ACM Designs, Remodeling, Ottawa

Jack Wells, Normandy Design Build Remodeling, Cabinetry

Katie Seward, Katie Seward Design, Appliance, Minnesota State

Jeffrey Shafier, Lowe’s, Sustainability, Chicago Mid-West

Alicia Isfjord, Millstone Cabinetry Co., Cabinetry, Prairie Provinces

Alborz Motamed, Deslaurier Custom Cabinets Inc, Cabinetry, Ottawa

Christy Bautista, The Home Improvements Group, Universal California Capital

Sarah Parks, Total Living Concepts, Cabinetry, Ontario/Canada

Jessica Flemming, Douglah Designs, Cabinetry, Northern California

Mitch Detig, Airoom, LLC, Lighting Universal Design, Chicago Mid-West

Megan Peisert, Lowe’s, Sustainability, Carolina

Thomas Cottrell, Neil Kelly Company, Universal, Columbia River

Emily Duffy, Angelo Associates, Color, Pittsburg Tri-State

Kendrick Williams, American Woodmark, Remodeling, Baltimore/Washington

Michael Wells, Wells Design Build LLC, Remodeling, Eastern Carolina

JessicaTeal, Reece Kitchen + Bath, Universal, Oklahoma

Tyler Williams, Home Depot, Sales & Marketing, Mountain States

Rain Reinbolt, Chief Architect Software, Cabinetry, Palouse

Chloe Habecker, Homestead Designs, Color, Indiana State

Andrea Dattilo, iDeare, Sustainability, Central Florida

Member
Relations

New Members are vital to the success of NKBA and our Chapters. Please send prospective members to noelle@nkba.org and we will send detailed information on member benefits, membership cost, certification, badges and more. 

Please reach out to Gerri Klein (gklein@nkba.org) with any NKBA membership structure questions.

NKBA Membership Signup. Please share this link. If anyone needs a hard copy of the application, please email info@nkba.org.

Please encourage your members to communicate any changes directly to info@nkba.org and the team will be happy to help!

NKBA’s Member Relations team is always available to assist our Members and Chapters. Contact Gerri Klein, Sr Manager, Member Relations at 610-988-6030 or email info@nkba.org. Also part of the Member Relations team are: Kevin and Aislinn who look forward to working with our Chapters!

January 2025

Message from the Chapters Team

Dear Chapter Officers,

Happy New Year! Cheers to our incredible Chapter Officers! 

We look forward to a fantastic year with all of you, beginning with KBIS next month. The countdown is on – but in January, it’s all about 2025 goals

As you know, all Chapters are required to submit your Strategic Goals by the end of the quarter. It’s time to submit your Compliance Form (includes Strategic Goals); Year-End Financial Report; and Initiative Grant Application. Please reach out to us at chapters@nkba.org if you have any questions regarding these required forms. 

Our January Chapter Officer Zoom calls are mandatory for this month only. All officers will review roles and responsibilities with the NKBA Chapters team. We will send meeting links and reminders for the calls, as follows: Chapter Presidents (Jan 14, 4 PM ET); Programs Chairs (Jan 21, 3 PM ET); Communications Chairs (Jan 21, 4 ET); Membership Chairs (Jan 22, 3 PM ET); and Secretary/Treasurers (Jan 22, 4 PM ET). 

Even if you are continuing in your role in 2025, please take time to review all the various links in your Chapter Officer Toolkit on nkba.org.

We are excited to introduce our 2025 Chapter Leadership Committee! The CLC will be an invaluable resource to our Chapter Officers throughout the year. Thank you to our CLC members starting their terms on Jan 1: Sadie Anderson, Nebraska/Kansas; Kimberly Kerl, Piedmont Blue Ridge Carolina; Rima Nasr, Texas Gulf Coast; Julie Schuster, Manhattan; Brianna Weiler, Mid Atlantic. We invite all our Chapter Officers to self-nominate for a position on the CLC – applications open in September. Candidates must have served a full term (two years) as a Chapter Officer within the past two calendar years. CLC members are selected by the NKBA Leadership Recruitment Committee (LRC). CLC terms are three (3) years. Roles and responsibilities include attending quarterly Zoom meetings; reaching out to assigned Chapter Officers to offer assistance and guidance; reviewing nominations and selecting Chapter Star Award recipients; and assisting at KBIS during Leader2Leader.

More exciting news – NKBA Chapters team recently joined forces with Learning & Certification. Kristin, Elizabeth, Melissa, and I are excited to work hand-in-hand with Kelly Ann Ryan, Learning Program Manager; Robert Novellino, Learning Program Systems Manager; and newest team member, Veronica Whitehead, Certification Program Manager. The new Chapters & Learning department looks forward to working closely with you in the New Year! 

See you soon on Zoom! We look forward to hearing your goals and to helping you achieve and exceed them in 2025.

Best,

Kelly

Kelly Buchsbaum

Director, Chapters & Learning

kbuchsbaum@nkba.org 

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NKBA | KBIS Kitchen Trends Summit Highlights 2025 Kitchen Trends Report and New Video Series

Along with the debut of the first installment of Behind the Design, the annual report stated that personalized design, accent colors, multifunctional appliances, and clutter reduction are trending.

By Nicholas Tamarin

“What sets NKBA kitchen trends research apart from the many other studies conducted on this topic each year? The caliber of its respondents: Designers participating in this year’s study have an average of 17 years experience and have completed approximately 30 kitchens in the past year. That means, collectively, they designed more than 15,000 kitchen projects in 2024.”

The National Kitchen & Bath Association (NKBA | KBIS) released the 2025 edition of its annual Kitchen Trends Report on December 17 to provide a comprehensive look into current and upcoming trends in residential kitchens that will have the biggest impact in the coming year. Paired with the webinar, was the debut of the inaugural installment of the highly anticipated Behind the Design video series starring its first designer, Mexico City–born Nar Bustamante.

According to the report, the focus over the next three years will remain on sustainability and wellness, calming earth tones, and the importance of lighting design. The report also reveals key emerging trends, including personalized design, clutter reduction, multifunctional appliances, and biophilic design, which focuses on bringing the outdoors inside and a connection to nature. 

“The kitchen and bath industry remains resilient as we are seeing record levels of home equity, with 20+ million homes entering their prime remodeling years,” says NKBA | KBIS Global President & CEO Bill Darcy. “The 2025 Kitchen Trends Report comes at a crucial time, guiding the key changes designers can make to increase the longevity of their clients’ spaces while customizing unique homes with both aesthetic and functional creativity.”

“Kitchens are becoming more and more lifestyle driven and they no longer feel like a standalone piece of the home. Instead, they are fully integrated and thoughtful, part of the cohesive design of the interior. Not only is our kitchen a reflection of the personality and lifestyle of the homeowner, but they actually have a very strong impact on the personality of the entire home.”

–Thom Filicia, NKBA | KBIS Design Council Member 

Comprised of data generated from a survey completed by industry experts including designers, manufacturers, remodelers, and architects, the full report, delivered by NKBA | KBIS’s longtime Head of Research Tricia Zach, is available at NKBA.org with free access for NKBA members. Key findings of the top 20 kitchen trends for 2025 included:

Colors & Materials: What’s In, What’s Out

  • Blast From the Past: Past trends are making a comeback in 2025, with 52% of respondents saying the bright colors and earth tones of the 1970’s will be popular and 47% saying that the muted mid-century modern aesthetic of the 1950’s will see a resurgence. 
  • Preference for Personality: As part of a broader trend that focuses on personalized design, 71% of respondents said they preferred colorful kitchens that showcase personality as opposed to only 29% of respondents who prefer a clean and classic white kitchen. Statement colors will primarily be incorporated into backsplashes, islands, cabinets, wallpapers, and wall paints.
  • Color is King: White and gray kitchens are still off-trend, with homeowners preferring light, natural colors instead. Green is the most popular color for the second year, with 76% of respondents selecting it as the top shade for 2025. Other prominent colors are blue (63%) and brown (56%).
  • Mix-and-Match: Stemming from the personalized design trend is blending colors and finishes, with 67% of respondents agreeing that mix-and-match backsplashes add a unique touch to the kitchen and 84% of respondents agreeing that lighting fixtures will increasingly feature differing materials.  
  • Statement Cabinets: Of those surveyed, 52% of respondents agree that cabinets will be a primary place for incorporating statement colors into the kitchen. Additionally, white oak kitchen cabinets are the clear favorite with 59% of respondents listing them as the preferred color for 2025. 

Healthy Living Starts in the Kitchen

The kitchen is becoming an epicenter for wellness, with 74% of respondents agreeing that ovens with steam cooking and air frying technology will be popular to support healthier cooking methods. A total of 53% of respondents state that kitchens will become increasingly connected to the outdoors and become focused on healthy living in the next three years. Designers agree that water (72%) and air (62%) quality are top considerations in kitchen design, reflecting the continued prioritization of wellness.

Bringing the Outdoors Inside

Biophilic design is on the rise, with 72% of respondents reporting that homeowners want a kitchen with a greater connection to the outdoors. Creating an open and airy feel, 67% of respondents agree that large windows will be a popular way to bring more light into kitchens. Additionally, 64% of respondents say that sustainable food sources, such as herb and veggie gardens, are increasingly popular in the kitchen. 

Seamless Design and Clutter Reduction 

Open pantries and shelves are out, as homeowners increasingly desire clutter-free kitchens with concealed elements, such as hidden doors, panel-ready fronts for appliances, and walk-in pantries. Of those surveyed, 87% said homeowners want pantries that are concealed behind cabinet doors or panels to maintain a seamless kitchen design, while 66% said walk-in pantries and butler’s pantries will be popular in the next 3 years.

Making the Most of Your Kitchen

A total of 90% of respondents said that, as a result of working from home, homeowners are interested in remodeling to improve the functionality and aesthetics of the kitchen. Thus, multifunctionality will be a prominent kitchen trend in 2025, with 91% of respondents agreeing that appliances with more than one function are popular with homeowners. More specifically, 52% of respondents agree that adding a second kitchen island to increase functionality is gaining popularity and 83% of respondents agree that sinks with food prep and serving areas are becoming popular. 

The Mood Kitchen

Homeowners are increasingly focused on lighting’s role in creating a “well space” that supports functionality and mood. According to 74% of respondents, homeowners are using lighting to improve their physical and mental well-being. Respondents report that natural light and lighting quality are top considerations in kitchen design, with 88% agreeing that lighting is widely used to create different moods within the kitchen, such as brightness while drinking coffee in the morning or a darker atmosphere for a cocktail party. 

What Does Your Kitchen Say About You?

It’s clear that unique and personal design is crucial: 92% of respondents agree that the kitchen is a reflection of a homeowner’s personality and 85% of respondents agree that the kitchen has the strongest impact on the “personality” of the home as a whole. As personalized design continues to rise in popularity, 71% of respondents agree that their clients prefer a colorful kitchen to let their personalities shine through, and 75% of designers agree that homeowners want a kitchen that is unique to them. Decorative hardware, statement lighting, and pops of color in artwork are ways to showcase personality through kitchen design.

“Green is the most popular color for the second year, with 76% of respondents selecting it as the top shade for 2025.”

Following Zach’s report, Heather Shannon, Senior Vice President, Marketing and Communications, NKBA | KBIS, introduced the premiere of NKBA | KBIS’s brand new video series Behind the Design. The debut episode starred acclaimed designer Bustamante giving us unprecedented access into his design process with a private video tour of one of his newest projects in his adopted hometown of Sacramento, California. “All the surfaces in this project are on by Cosentino. And I have a really great relationship with the Cosentino family. Talk about innovation. And I love the simplicity and the elegance that it allowed us to work with,” Bustamante says. “And when it comes to appliances, we get pretty picky, because it is one of those things that kind of makes or breaks the function of the kitchen. The ease of use, the quality, the elegance. And so I’m consistently a fan of Sub-Zero Wolf. They have been around for a long time. They know what they’re doing. The quality stands and it’s sophisticated, but yet very simple. They don’t get gimmicky.”

NKBA’s Kitchen & Bath Designer Certification Program

The NKBA is dedicated to providing our members and the kitchen & bath community with the highest quality of education and professional certifications. With that being said, we have transformed our longstanding Certified Kitchen & Bath Designer (CKBD) Certification Program by creating several curriculum tracks for NKBA members in different stages of their professional careers. 

The online program includes everything a candidate requires to earn their CKBD including, access to self-directed E-Learning coursework on Learn Dash, practice exams, tutorials, instructional videos, additional resources and much more. To qualify the candidate’s understanding of the coursework, industry standards, and NKBA Planning Guidelines they must successfully pass a fundamental exam and portfolio evaluation submission, both completed online.  

Review the steps below and discover which pathway is right for you!   

Apply Now
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Bill Darcy Named a “Most Admired CEO”

Image courtesy of Philadelphia Business Journal.
The Philadelphia Business Journal has named the NKBA Global President and CEO to its prestigious 2024 list of admired regional leaders.

By Dianne M. Pogoda

NKBA proudly announces that Global President and CEO Bill Darcy has been named to the Philadelphia Business Journal’s 2024 list of “Most Admired CEOs.”

The Journal annually recognizes leading executives in the Greater Philadelphia region who have had a positive impact on their businesses, industries, and the community.

Darcy was instrumental in guiding the NKBA through the COVID-19 pandemic, modernizing and restructuring the association to facilitate remote work, and orchestrating its move to Bethlehem, PA, in 2022, making a positive economic impact on the community. After the pandemic, he led a successful relaunch of an in-person KBIS, the largest and most comprehensive North American trade show devoted to kitchen and bath design and remodeling. He has nurtured the association with a commitment to core values and made the industry stronger by providing groundbreaking research, opportunities for professional development, and more.

“We strive to create a workplace focused on teamwork, professionalism, and excellence in everything we do for the benefit of our membership and the betterment of the industry,” Darcy said. “We realize it takes the effort of all our colleagues to create such an environment. I am so proud to lead this remarkable organization and of all that our team accomplishes on a daily basis. I’m truly humbled by this prestigious honor.”

This year’s honorees come from an array of industries, including technology, health care, nonprofits, banking, marketing, museums, the legal sector, and more, spanning a broad geographic footprint across the region. To determine this year’s honorees, PBJ sought nominations from the public, and its editorial board narrowed the list to this year’s 25 honorees.

To be eligible, individuals must reside in and work for companies in Greater Philadelphia, be the top executive at their firm — including holding the role of chief executive, president, executive director or similar titles — and not have been recognized by the program in the past five years.

The honorees were feted at a black-tie gala on Dec. 12 at Vie by Cescaphe in Philadelphia.

Congratulations, Bill!

Hall of Fame

Since 1989, the Kitchen & Bath Industry Hall of Fame has honored individuals who have contributed to the growth and professionalism of the Association and the kitchen and bath industry as a whole. Inductees are selected by a standing program committee through member nominations. Below is a list of current and past Hall of Fame inductees.

2022 NKBA Kitchen & Bath Hall of Fame inductee Zach Elkin.

2025 Inductees

Paolo Bertazzoni

Paolo Bertazzoni, representing the fifth generation of leadership at Bertazzoni — the world’s oldest family-owned appliance company, founded in 1882 in Guastalla, Italy — has redefined the high-end appliance market by blending sleek Italian design with precision engineering and cutting-edge technology. Since becoming CEO in 1999, Paolo has spearheaded innovations, from introducing bold high-gloss color ranges inspired by the American market to unveiling the Carbonio finish in 2022, a matte graphite influenced by automotive design. A champion of global collaboration, he serves on the Council for Italy-U.S. Relations and has played a pivotal role in NKBA’s Global Connect program, becoming the first Italian host at EuroCucina. Rooted in the company’s long-standing philosophy of “Family, Food, Engineering,” Paolo’s contributions extend beyond business, earning him numerous accolades — most notably the prestigious knighthood title of “Cavaliere del Lavoro” in May 2024, awarded by the President of Italy for his commitment to economic growth, social responsibility, and the betterment of living and working conditions.


Manuel D. Gutiérrez

Manuel D. Gutiérrez dedicated his career to helping kitchen and bath (K&B) industry professionals understand the complexities of national and global economies and their impact on the sector. With over 25 years at Kohler Co. in market research, he played a pivotal role in driving global business strategies and authored the Economic Indicators column for NKBA’s newsfeed for more than a decade. As NKBA’s Consulting Economist, Manuel shaped the association’s research strategy, contributing to the annual Kitchen & Bath Market Outlook and the quarterly NKBA/John Burns Kitchen & Bath Market Index, making economic data both accessible and actionable for NKBA members. His work extended to Kohler’s internal newsletters, where he provided insights on kitchen and bath trends and housing starts, often using data visualization to clarify complex ideas. Manuel was also deeply engaged with the Harvard Joint Center for Housing Studies, earning special recognition upon retirement, and was a respected leader of The Economic Club of Sheboygan, where he received an emeritus award. He passed away in September 2024 at the age of 79, remembered not only for his sharp economic insights but also for his charm, wit, and warm smile.

2023 Inductees

Steve Feldman

In 2001, Steve Feldman witnessed the demolition of the Empress of Iran’s mansion in Greenwich, Connecticut, which gave him the idea to recycle kitchens and interiors. Steve entered the kitchen and bath industry in 2005 when he founded Green Demolitions, an environmental solution to the mansion demolition boom. His entrepreneurial charity spread its wings to become Renovation Angel, a nationwide sustainability program for luxury kitchens and interiors. Steve is a pioneer in building a circular economy which dramatically reduces waste and carbon and is ultimately economically sustainable and better for all sectors of the industry. Steve’s efforts have offered recycling solutions to designers, architects, builders, manufacturers, and retailers. Renovation Angel has recycled for thousands of homeowners, including numerous high-net worth property owners, members of the Forbes 400, family office clients, sports and entertainment families. Steve has received positive press in The New York Times, Forbes, Architectural Digest, Yahoo Finance, CNN, Success Magazine, Kitchen Bath Business, Kitchen Bath Design News and numerous others.

2022 Inductees

Zach Elkin

Zach Elkin got his start in the kitchen and bath industry in 1978 as a member of Sears Holdings Corporation, where he was continually promoted for achievement in various sales, marketing, and operations roles over a 27-year span. After leaving Sears, he has become an undisputed industry leader known for using innovative marketing, product design, and positioning strategies to build global businesses and brands. These include Bosch Siemens Home Appliances Corporation (BSH), where he was responsible for helping Thermador reclaim its cooking prominence using an innovative blend of marketing, promotional, PR and influencer strategies while shoring up its dealer network; and Signature Kitchen Suite® (SKS), part of the LG family, where Zach was responsible for forming the first-ever SKS design council that brought together seasoned design professionals to create a platform for collaboration on product development and industry trends. In his current role as President of Beko Home Appliances, Zach hopes to truly define what a healthy American kitchen looks like.

2020 Inductees

Kathleen Parrott, Ph.D, CKE

Kathleen Parrott devoted her career to educating our future kitchen, bath and home designers as a professor in Virginia Tech’s Department of Apparel, Housing and Resource Management. She was instrumental in the creation of NKBA’s Professional Resource Library, as a co-author of “Kitchen Planning: Guidelines, Codes Standards,” and “Bath Planning: Guidelines, Codes Standards” (2nd editions), and was published in numerous prestigious academic journals. A Certified Kitchen Educator, founding faculty member of Virginia Tech’s Center for Real Life Kitchen Design and chair of its Advisory Board, her primary areas of research include Environmental Issues in Housing, Kitchen and Bath Design, Housing for Seniors and Cross-Cultural Housing Perspectives. Parrott consistently brought a high level of intellect, knowledge and professionalism to all her endeavors, including her significant contributions to NKBA’s educational activities and engagement with industry leaders.

2019 Inductees

Suzie Williford

Suzie Williford’s career in the kitchen and bath industry spanned more than three decades, serving the association and the industry in several capacities. She started her career answering phones in a showroom in Texas, working her way up to vice president of sales, managing K&B companies catering to both the trade and consumer markets, and cultivating a depth of industry knowledge along the way. Her volunteer efforts for the NKBA include 10 years on the board of directors, and she held the position of board president in 2009. She joined the association as a full-time employee in 2012 and was named Executive Vice President of Industry Relations and CSO in 2018. Suzie was instrumental in the tremendous growth of NKBA and expansion of KBIS, and played a key role in developing many initiatives, such as Global Connect, that aim to reach beyond North America and unite the industry in a meaningful way.

Ann Morris, CMKBD

Ann Morris, CMKBD, CAPS, CfYH, was a longtime instructor and supporter of the NKBA. Her design career began in the 1970s in New York and, like that era, was punctuated by a passion for color. She appeared on HGTV and her work was featured in national publications including House Beautiful, The New York Times, Better Homes and Gardens and Inspired House. At Parsons School of Design in Manhattan, she taught an advanced-level interior design class from 1988 through 1992. She earned her Certified Master Kitchen & Bath Designer accreditation from the NKBA — the highest certification granted by the association. She also held Certified Aging in Place Specialist and Color for Your Home designations. Morris presented NKBA webinars and courses from 2007 to 2017, was a chapter officer for both the NKBA Manhattan and South Florida Chapters and was inducted to the NKBA Ambassador’s Club in 2007.

William “Skip” Woodall III

William “Skip” Woodall 3rd spent his career at his family’s business, Richardson, Tex.-based Vent-A-Hood, established in 1937. After serving in the U.S. Marines, Skip began his Vent-A-Hood career working in the factory, literally learning the ventilation business from the ground up, and assumed the role of president in 1992 and CEO in 2006. He holds five commercially successful U.S. patents in various aspects of ventilation design, and is a 41-year member of the NKBA. He began the Vent-A-Hood University training program to educate dealer salespeople from all over North America about the principles of kitchen ventilation. He served on the NKBA Board from 2013 to 2015 and received the NKBA “40 Years of Service” Award in 2017. He is a leader in the ventilation industry, a visionary who has developed products that impact air quality and healthy living in the kitchen environment.

2018 Inductees

Daniel Lewis

Louis, owner and CEO of Laser Product Industries, is an inventor and businessman who has developed precise laser measuring systems that make it fast, easy and affordable for any size manufacturer of kitchen cabinets and countertops to fabricate high-quality products. Louis, who holds numerous patents for his inventions, created a laser system that allows cabinet and countertop companies to document and measure jobs, add jobsite details and generate estimates. The system automatically translates the data points into a 2S or 3D file that can be approved on-site by the customer, or emailed to the shop for fabrication. It’s easy to use and fast to learn, and has been designed to interface with all leading cabinet and countertop design programs as well. Louis’ company won the 2017 AWFS Visionary Award for Productivity and Innovation. Over 80 percent of U.S. countertop fabricators who use digital templating own an LPI product.

2016 Inductees

Gunnar Baldwin

Water conservationist Gunnar Baldwin joined TOTO in 1990, when the Japanese-based manufacturer opened its American subsidiary, and has served in numerous roles at the company. Now a consulting Water Efficiency Specialist, he has represented TOTO on several green building committees, including the first U.S. Green Building Council water efficiency technical advisory group, and was a charter director of the Alliance for Water Efficiency. Starting in the Seventies, he pioneered the first code-approved low-consumption toilet to reduce the environmental impact of wastewater, and has lobbied for incentives for water conservation for 15 years. During the past seven years, Baldwin has trumpeted Universal Design, encouraging socially and environmentally sustainable strategies to become standard best practices in all design. He is a Certified Living in Place Professional, serving on the CLIPP advisory panel, and a member-employee of LEED, Leadership in Energy and Environmental Design.

2015 Inductees

Francisco “Paco” Cosentino 

In 1979, after Paco Cosentino joined his family’s small marble and stone processing business, begun in 1940 in the small town of Macael in Almería, Spain, he transformed the company into a global leader in surface materials for architecture and interior design. In 1990, he masterminded Silestone Natural Quartz, developing more than 120 colors and revolutionizing the use of innovative, high-performance surfaces and keeping up with evolving design trends. Cosentino led the group’s development of Dekton, the first ultra-compact, ultra-resilient surfacing material suitable for both indoor and outdoor applications. This latest product advancement brought a new category to the market, breaking established rules and limitations of traditional countertop and surfacing materials. Besides product innovations, Cosentino has also transformed the business via marketing and customer service, opening a network of design centers around the world that increased access to products and minimized delivery times.

2012 Inductees

Jean Mignault 

Jean Mignault is the Founder, Executive Chairman of the Board, and Chief of Strategic Direction for 20-20 Technologies, Inc. Mignault founded the company in 1987, introducing an alternative to pen and paper, improving efficiency through his revolutionary design software, and forever changing the way contemporary designers work. In creating the professional software that is now considered an industry standard and continuing to build on the products offered by 20-20 Technologies, Inc., Mignault has left an indelible imprint on the kitchen and bath industry, along with the interior design and furniture manufacturing industries. His contributions have forever opened the door to a new level of innovation.

Charlotte Breidenstein 

Charlotte Breidenstein served on the staff of the National Kitchen & Bath Association for 28 years, offering contributions in what was formerly known as the Societies Department, equivalent to the present day Certifications Department. In addition, Breidenstein helped develop the Conference Department and Education Department, as well as the Governance Department, where she spent the final years of her employment as Manager, before retiring at the start of 2012. Breidenstein helped define the organization’s governance procedures, and, as a 28-year veteran employee of the NKBA, holds the longest term of employment in staff history.

2011 Inductees

Surjit Kalsi

Surjit Kalsi is chairman of Capital Cooking Equipment, and is credited with having changed the face of the appliance industry. He began his career more than 50 years ago as a design engineer, and through innovative-thinking and tenacity, he introduced the concept of commercial quality ranges for residential use, as well as developing the world’s first all-stainless steel outdoor barbecue line. His impressive contributions to the industry include the invention of the world’s first pyrolytic self-cleaning oven, the low input natural gas pilot, the universal gas burner, retention flame burner and the first dual flow gas burner. Today, he is considered one of the foremost experts in cooking range design and manufacturing.

2009 Inductees

Kenneth E. Anderson, CKD

Kenneth founded TASK Lighting Corporation in 1985. This was based on his own frustration over the lack of incandescent under-cabinet lighting in the kitchen and bath industry. Luche was the trade name for the company’s first lighting system, and it remains one of the mainstays for the firm today. Over the years, other concepts have evolved, earning Anderson three patents. Today, TASK remains a groundbreaking force in incandescent, LED, and fluorescent lighting concepts. Nationally-conducted seminars are hosted by TASK to instruct designers on how to integrate lighting into their total design. Mr. Anderson has taught more than 100 TASK seminars, in addition to speaking at the NKBA’s Kitchen & Bath Industry Show (K/BIS) educational courses. He has won multiple national design awards and held various NKBA leadership positions. Mr. Anderson has also served on the NKBA’s Board of Governors of Manufacturers and the K/BIS Ad Hoc Committee.

James J. Bakke

James J. Bakke is President and CEO of Sub-Zero, Inc. and Wolf Appliance, Inc. He is the third-generation in Bakke-family leadership of the refrigeration innovator, Sub-Zero, which was founded in 1945. Spending ten years in various positions in the business, he was named President in 1990 and CEO in 1992. He was instrumental in introducing the new built-in refrigeration line, the integrated 700 Series, and the new line of beautiful and functional wine storage. With the acquisition of Wolf Gourmet in 2000, Mr. Bakke brought the Wolf cooking line into the corporate family, expanding the line of ranges, cooktops, and ovens, while raising recognition to equal Sub-Zero. He was recently honored by Builder magazine for his 30 years of innovation in the industry.

Mary Jo Peterson, CKD, CBD, CAPS, CAASH

An author, speaker and instructor for the NKBA, Ms. Peterson is the owner of Connecticut-based design practice, Mary Jo Peterson, Inc.; where her focus is residential and commercial building projects in the New England region. She has worked with national builders and product manufacturers on staff training and design of spaces and products, incorporating universal concepts. Her design work has won national recognition from the NKBA, the NAHB 50+ Housing Council, the National Endowment for the Arts, the Building Sciences Museum, AIA, Easter Seals, and Century 21 in the Easy Access Housing Awards for excellence in universal design. Ms. Peterson actively promotes change and education toward the integration of access, sustainability, and beautiful design.

2008 Inductees

David H. Newton, CMKBD

David’s introduction to the kitchen and bath industry came in 1970, managing a building products distributor. In 1986, he became the director of training for the National Kitchen & Bath Association, teaching the three-day Kitchen Specialist Training School and teaching the Bath Design course. David left the NKBA in 1989 to begin David Newton and Associates, but continued to teach and develop NKBA training programs. David was one of the first trainers in the kitchen and bath industry to incorporate PowerPoint-style presentations and also introduced Kitchen and Bath CAD training into his design courses. David developed or co-developed ten of the programs presented by NKBA during 2007, as well as six of the new NKBA web-based seminars. He co-authored Kitchen and Bath Drawing, part of the NKBA Professional Resource Library. The “Kitchen and Bath Business Exam Tips” column, written by David, appeared regularly in Profiles Magazine, the NKBA’s quarterly publication.

Kenneth S. Rohl

Kenneth S. Rohl is Chief Executive Officer of ROHL Corporation, a marketer of high-end kitchen and bath products. Ken began his company as Western States Manufacturing in 1983, introducing the pull-out kitchen faucet to the U.S. The company was renamed ROHL in 1991 and its products are now featured in more than 900 luxury showrooms across the U.S. The company has supplied more than 300,000 pull-out faucets to the U.S. market. The ROHL product line continues to grow far beyond the original pull-out faucet. It now includes a wide range of top quality faucets and fixtures. Ken has also directly contributed to the National Kitchen & Bath Association in a number of capacities, including serving as a member of the Board of Directors, National Strategic Planning Group, National Manufacturer’s Representatives Council and NKBA Ambassador’s Club, as well as serving as the vice president of the Southern California Chapter for six years.

Eliot Sefrin

Eliot Sefrin is the founding editor of Kitchen & Bath Design News, which has now served kitchen and bath trade professionals for 25 years. He was given the dual title of editorial director and publisher in 1994, and has also served as group publisher for KBDN’s parent company, Cygnus Business Media, with oversight responsibilities for KBDN’s sister magazines Qualified Remodeler, Residential Design/Build and Surface Fabrication. KBDN has helped shape, define and educate a maturing kitchen and bath industry marked by growth, new forms of competition and an increased fashion emphasis. In the process, the magazine has helped raise the professionalism and profitability of its 50,000 monthly readers. In partnership with the NKBA, KBDN also co-produced the highly successful “Designing for Profit,” “Profitable Showroom Design” and “Pathways to Profit” seminars aimed at delivering education to kitchen and bath professionals in key metropolitan markets.

2007 Inductees

Donald O’Connor

Donald O’Connor became an American citizen in 1954. Originally a native of London, England, O’Connor holds both a Bachelor’s and Master’s Degree in Industrial Design from Syracuse University. Since 1973, he has been the Director of Sales and Design Training for Wood-Mode, the maker of fine custom cabinetry. During that time, O’Connor has taught nearly 800 classes, educating more than 12,700 kitchen and bath professionals, helping to increase their level of expertise. He has also been a key component to updating the knowledge of the industry itself. O’Connor has contributed to various industry resource materials, including the NKBA technical manuals, college textbooks and consumer and trade publications.

Lothar C. Birkenfeld

Lothar C. Birkenfeld is a fixture in the luxury kitchen furniture field. Birkenfeld combines his extensive knowledge in engineering and design in his role as President of Poggenpohl, U.S., a leader in the manufacturing and design of high-performance luxury European kitchens. Over the past 10 years at Poggenpohl, Lothar has expanded the company by opening signature company-owned retail studios as well as independently-owned dealer studios. During his presidency, he has exceeded the company’s sales volume over ten times and has also opened ten new Poggenpohl flagship showrooms across the U.S. Birkenfeld was one of the first to bring European manufactured kitchens to North America. Through his influence, “European cabinetry” became a coined phrase and industry standard in American kitchen design.

2006 Inductees

Thompson C. Price, CKD, CBD

Thompson C. Price, CKD, CBD, is one of the founders of the Bath & Kitchen Buying Group, the industry’s only member-owned buying group. In 1978, he started Thompson’s House of Kitchens and Baths, which merged into Callier & Thompson Kitchens, Baths and Appliances in 1995. Price held a seat on the NKBA Board of Directors for 10 years and served as President in 1990.

Don and Kasnea Martin

Don and Kasnea Martin created Kasmar Publications, publishers of Designer Kitchens & Bath, Designer Baths, The Kitchen Collection and Kitchens magazines. After attending their first industry conference in 1979, they bought the magazine, Appliance and Kitchen Retailing. Just six years later, the Martins were publishing several successful West Coast-based trade journals, many of which continue to appear in print today.

Fu-Tung Cheng

Fu-Tung Cheng founded Cheng Design in 1978. Cheng quickly built a reputation for innovative kitchen and bath design. Since then, Cheng Design has evolved into a custom home and commercial product design firm. The firm has reinvented the traditional kitchen and bathroom by using concrete as a sculptural element and incorporating the aesthetics of nature. In 1998, Cheng Design Products, Inc. was launched in order to introduce the Cheng Design aesthetic to a broader market. The Cheng Concrete Exchange, an online channel for all topics, products and information related to interior concrete use, was created in 2003. The Exchange also offers workshops and programs for participants to gain hands-on experience in underlying techniques and design principles.

2005 Inductees

Roger H. Clausen

Roger H. Clausen founded VT Industries in 1956. He pioneered a unique form of countertop, post-formed, decorative laminate, which has become a leader in the industry, providing customers with an affordable, high-quality constructed surface that enables installers and even homeowners to complete kitchens and baths with speed and reliability that was never possible before. Clausen is also credited with many fundamental engineering concepts that further enabled the industry.

Ken Krengel

Ken Krengel started working as a teenager with his father’s business, Kitchens by Krengel. After leaving to pursue his invention of saucer baskets for Disk Golf and other interests, Krengel quickly realized that his true passions and talents were with the kitchen and bathroom industry. He founded Design Plus in 1981 and joined Wood-Mode Fine Custom Cabinetry in 1987. Krengel continues to work in the kitchen and bath industry as a Manufacturer’s Representative for Wood-Mode.

2004 Inductees

Hank Darlington

Hank Darlington has a nationally recognized business and has received numerous national awards. In addition to service on NKBA committees, Darlington has been an NKBA Professional Instructor for more than a decade. He is the author of NKBA’s book, The Complete Business Management Guide, as well as his own book, Professional Management for Kitchen and Bath Dealers.

Tony & Michael Joseph

Tony & Michael Joseph, owners of Dacor in Diamond Bar, Calif., have taken the industry one step further by creating new patents for kitchen appliances. Those creations include a dual-fuel oven cell and a 30-inch-wide dishwasher, which remain highly innovative and unreplicated to this day.

Dr. Phyllis Markussen, CKD, CKE, CBE

Dr. Phyllis Markussen became the first Certified Kitchen and Bath Educator (CKE, CBE) in 1995. She is the key to the growth and success of the NKBA Endorsed College Program at the University of Nebraska at Kearney. Her compassion for the industry, combined with her enthusiasm for teaching and involvement with the NKBA, continues to expose students to future job opportunities nationwide. Many of her graduating students enter the kitchen and bath industry and a few have achieved local or national leadership positions with the NKBA.

2003 Inductees

John Achey

John Achey founded Plain N’ Fancy Kitchens in his garage in Schaefferstown, Pa. more than 30 years ago. Achey developed countless cabinets with innovative and exciting features from storage options to interior fittings while experimenting with new materials and finishes. He was one of the first manufacturers to develop custom kitchen cabinets affordable to virtually all homeowners. Achey, who died in June 2002, will be remembered as a fine craftsman and leading innovator.

Judith Mary Bark, CKDNZ

Judith Mary Bark has made significant contributions to the kitchen and bath industry in New Zealand for more than 20 years. As an industry pioneer, she was involved in founding a New Zealand division of the NKBA in 1982. She organized the Certified Designers Society of New Zealand and adapted NKBA’s technical materials to New Zealand manuals. Bark is a frequent speaker throughout New Zealand and even presented a seminar at KBIS in 1989.

2002 Inductees

James W. Krengel, CKD, CBD

James W. Krengel owned a kitchen and bath dealership in St. Paul, earning his CKD in 1976 and CBD in 1989. Krengel helped start the NKBA Minnesota chapter and served as NKBA president in 1989. Krengel is the author of two design books, Kitchens: Lifestyles and Design and Bathrooms. He also developed the first ever bathroom and kitchen CD, each containing over 250 pages of ideas, articles and portfolios. Krengel was also instrumental in forming and expanding NKBA Endorsed Programs.

Ronald L. Mace, FAIA

Ronald L. Mace, FAIA, was an internationally recognized architect, educator and product designer. He was most well-known for sharing his vision of an “accessible world” with colleagues and designers all over the world. Mace wanted everyone to have an opportunity to live and work comfortable, regardless of physical limitations. Mace coined the term “universal design.” In 1992, Mace received an award from President Bill Clinton for “distinguished service in promoting dignity, equality, independence and employment of people with disabilities.” Mace passed away in 1998, a week after the first-ever conference on “Designing for the 21st Century,” which was attended by more than 400 participants from over 20 countries.

2001 Inductees

Joseph Boarman, CKD

Joseph Boarman started his own kitchen business in 1952. In 1976, Boarman began The Boarman School of Kitchen & Bath Specialists, conducting design and sales seminars throughout the United States, Canada and Europe. He later developed video programs on sales motivation and perspective drawing. Currently, Boarman is an adjunct professor of kitchen design at Indiana University and Purdue University in Indianapolis.

Gary Sheffield, CKD

Gary Sheffield, CKD, has been involved in the kitchen and bath industry for over 40 years. Sheffield ran a successful cabinet manufacturing company and was a key player in the establishment of a dealer organization throughout the western United States. He was also one of the first certified kitchen designers in the west and helped found the Mountain States Chapter of NKBA in 1973. Sheffield served on the NKBA Board of Directors for 18 years and was president of the Association in 1992.

2000 Inductees

B. Leslie Hart 

B. Leslie Hart has made a significant contribution to the kitchen and bath industry through her magazine editorials. Hart recognized the growth of the bath segment of the business and its importance to kitchen dealers, and renamed Kitchen Business magazine to Kitchen & Bath Business, expanding coverage and encouraging kitchen dealers and industry professionals to diversify. She also encouraged professionalism in the industry and made an effort to communicate that professionalism to the general public.

Norman Hahn

Norman Hahn founded Conestoga Wood Specialties Corporation in 1964. The concept of outsourcing the most complex component of a cabinet, namely the doors and drawer fronts, to maximize a cabinet manufacturer’s efficiency was new and innovative. This allowed Conestoga the ability to grow their business and has been one of their most significant contributions to the kitchen and bathroom industry.

1999 Inductees

Joseph Hochberg

In 1976, Joseph Hochberg had been in business for 17 years and was one of the first people in the industry to recognize a new design trend brought into this country by the Europeans. He created this new trend by blending the contemporary European look with a softer look that would have more appeal to the American public. Hochberg developed a complete line of curved cabinets that gave the kitchen designer the ability to design a totally curved kitchen with the same freedom they were used to with square cabinets. He created what is still the longest line of curved cabinets available and coined the term “curvilinear” to explain his designs.

Bernard Meyers

Realizing that there were no luxury medicine cabinets made in America, Bernard Meyers felt there was a need for better designed, upscale products and that a market for such a product could be developed. He began to manufacture upscale medicine cabinets and lighting. Bernie relied on kitchen and bath dealers and designers for crucial input into product development. Since 1968, his mission to provide the best designed cabinet propelled his company, Robern, into constantly upgrading its product offerings to develop products that were not only beautiful, but functional and practical too. Robern’s modular approach to bathroom storage, as well as its defogging mirror door, interior electric outlets and vertically stacked mirrored cabinets, were all industry firsts.

1997 Inductees

Ronald Ringenberg, CKDE

Ronald Ringenberg was an important player in the early development of the Association of Kitchen and bath Dealers (AIKD), now NKBA. He was a member of the original AIKD committee and was instrumental in starting the CKD program. He was also involved in the original judging of the early CKD Exams. Ronalds’s involvement was critical in forming the Indiana Chapter of AIKD. In March 1980, he was presented with The Kitchen & Bath Industry Distinguished Service Award by Kitchen Business Magazine.

Dr. Donald H. Slocum

Dr. Donald H. Slocum is the inventor of the first “Solid Surface” product, DuPont’s Corian, and has been called the “Father of the Solid Surface Industry.” Dr. Slocum has over 40 patents. His latest patents for new and improved counter tops are now being introduced into the market, showing his ongoing interest and participation in the industry. This one invention has made a major contribution to the kitchen and bath industry with a product that continues to grow in recognition, use and market volume as an important item in the kitchen, bath, and home.

1996 Inductees

William Beemer, CKD

In 1957, William Beemer was hired as a representative for Wood-Metal Industries (now Wood-Mode). Covering Indiana, Illinois and Michigan, Beemer helped bring Wood-Mode to the midwest. It was during this time that he also became involved with the NKBA, forming the Chicago Midwest Chapter. Beemer also served the NKBA on a national level on the Council of Manufacturers’ Representatives.

Joseph F. Fehn, CKD

Joseph F. Fehn established Scioto Kitchen Sales in Ohio in 1961. An active member of the Association, he was a founder of the NKBA Central Ohio Chapter and was their first Certified Kitchen Designer. He also helped to develop the solid surface market in central Ohio in the 1970s with the introduction of DuPont Corian to that area.

Martha Kerr, CKD, CBD

Throughout her career, Martha Kerr has been dedicated to the betterment of the kitchen/bathroom industry. She assisted in the development of the Certified Bathroom Designer program and was the first individual ever to receive that certification. She also worked on the development of the Bathroom Industry Technical Manuals. Martha was the first woman elected president of the NKBA. She continues to serve the industry as an NKBA teaching professional.

1995 Inductees

Louis Lestorti, Sr.

A pioneer in the areas of cabinet design and production, Louis Lestorti, Sr., began Les-Care Kitchens in 1945. Throughout his career, he implemented several ideas that have become standards in the industry. He introduced high-pressure laminate into kitchen cabinetry and established frameless construction techniques for domestic cabinetry. Through Lestorti’s leadership, Les-Care Kitchens became one of the largest kitchen cabinet manufacturers.

Arthur Shapiro

Arthur Shapiro served the kitchen/bathroom industry as a successful distributor, manufacturer and manufacturer’s representative. In 1958, Shapiro became the first Kitchen Kompact stocking distributor in the United States. He went on to open three retail operations called Scotch Shops, thus becoming one of the first wholesale-retail distributors. In the mid-1960s, Shapiro became a manufacturer of stock laminated cabinets and pioneered the “box and door” concept of shipping one case with separate door styles, which many manufactures have since adopted.

Percy Spencer

Percy Spencer joined Raytheon in 1925 and eventually headed their Microwave and Power Tube Division for 17 years. While testing a microwave device used by radar, a candy bar in Spencer’s pocket began to melt. Curious about this discovery, he decided to experiment. In 1947, Raytheon introduced the world’s first microwave oven, the Radarange. In 1965, with Spencer’s microwave oven as an attraction, Raytheon acquired Amana. With Spencer’s help, Amana developed and marketed a successful 110-volt, kitchen countertop unit and the microwave revolution began.

1994 Inductees

Fred Carl, Jr.

Fred Carl, Jr., of Viking Range Corporation, developed the first line of heavy-duty, commercial-grade, restaurant-style ranges for residential use. Viking ranges feature “zero clearance” to cabinets and back walls as well as other convenience and safety features which make them suitable for home use. The influence of Viking Ranges can be seen in the trend toward the “commercial look” in residential kitchens.

Denvil F. Chandler

In the early 1940s, Denvil F. Chandler began a part-time business called Denvil F. Chandler Fabricating Plywood Products. The part-time venture was turned into a full-fledged business in 1944. Chandler manufactured many different styles of wood cabinets and helped pioneer plastic top usage.

Robert E. Crowl, CKD

For more than 40 years, Robert E. Crowl, CKD, has served the kitchen and bathroom industry. During that time, he was active in the NKBA, founding the Iowa/Nebraska/Kansas Chapter of the Association in 1977 and also holding several offices in the chapter. He shared his kitchen design knowledge with students at the University of Nebraska in addition to conducting seminars for community groups.

Miles Woodall, Jr.

Miles Woodall, Jr., is considered a pioneer in the kitchen ventilation industry. His company, Vent-A-Hood, developed the “Magic Lung” squirrel cage blower system, the first of many early distributors to set up showrooms with inventories and to recruit office staff and installation specialists. He often financed the start up of these businesses and today, many of them continue to operate as leading Vent-A-Hood distributors.

Arthur Wenger

Arthur Wenger founded Quaker Maid in 1950 and remained its president until 1970. Wenger was committed to innovative style, construction and manufacturing techniques and often lead the industry in establishing new trends. Many of these trends, such as patented spin-it cabinets and over-the-toilet bath hutches, have become industry standards.

1993 Inductees

W. Dwight Gahm

Founder of Kitchen Kompact, Inc., W. Dwight Gahm created one of the fastest growing and most successful companies in the industry. Under his leadership, Kitchen Kompact, Inc. grew from a local cabinet shop into a modern 600,000 square foot manufacturing facility. Gahm accomplished this by using assembly line techniques, strict quality standards and incentive and profit sharing programs.

Raymond Martino, Jr., CKD

Now deceased, Raymond Martino, Jr. had a career that spanned more than 40 years. During that time, he built a successful dealer organization, aided in the development of design and product trends and was a leader in devising creative sales and design strategies. As an Association supporter, he was also one of the first to become a Certified Kitchen Designer.

Alfred Moen

Inventor Alfred Moen developed the first single-handle washerless mixing faucet in 1937. Today, over 40 percent of American homes have the single-handle faucets, considered a standard in the industry. Moen, who retired from Moen, Inc. in 1982, is holder of 75 patents, most of which are related to enhancements in plumbing products.

1992 Inductees

Ellen M. Cheever, CKD, CBD, ASID

Well-known for her command of the kitchen and bathroom industry, Ellen M. Cheever authored textbooks and courses used by the NKBA to train industry professionals. Under her leadership, important research into kitchen/bathroom planning was conducted, and the industry’s technical manuals were created and/or revised. Cheever has shared her many successes and broad-based knowledge with designers the world over, and enjoys great renown in the kitchen/bathroom industry both in America and abroad.

Klaus Paradies

As the first Executive Director of the Association of Kitchen and bath Dealers (AIKD; now NKBA), Klaus Paradies was instrumental in helping to set direction for the new organization. His ingenuity and foresight led to the development of training schools and the NKBA Design Competition. He was a creative dreamer who helped keep alive the hopes, aspirations and drive of Association founders in many difficult times.

1991 Inductees

Richard Chapman

Richard Chapman began selling kitchen cabinets in 1922 as a door-to-door salesman. In 1926, he began his 53-year long affiliation with Mutschler Brothers. Through his efforts, the firm’s distributor network was established, and several Mutschler assembly plants were launched across the country. He further served the industry as a founder and the first president of the National Kitchen Cabinet Association (now KCMA).

Allan Dresner, CKD

Allan Dresner was involved with the NKBA from its inception, and even provided a place for the founders to conduct their meetings. Acknowledging the importance of education, he organized one of the first distributor-sponsored training schools for new dealers and salespeople. When NKBA (then AIKD) instituted its industry schools, Dresner helped the Association develop programs, and also conducted a number of NKBA-sponsored schools for distributors. He is a Certified Kitchen Designer and was a charter member of NKBA’s Council of Wholesale Distributors.

Leon Johnson, CKD

Leon Johnson began specializing in kitchen design and remodeling in the early 1950s and, later that decade, initiated periodic meetings of Boston-area kitchen and bath designers for the purpose of improving their mutual effectiveness in the local market area. He was a strong supporter of the establishment of AIKD, and helped organize NKBA’s Northern New England Chapter. Leon became the 15th Certified Kitchen Designer recognized by the Association, and served on the council of Societies Board of Governors for a number of years. His support for AIKD/NKBA and the Northern New England Chapter has been strong over the years, and he is recognized as an outstanding leader by many of his chapter members.

Alex Manoogian

In 1929, Alex Manoogian founded a screw machine business-a tiny enterprise which grew to become the kitchen/bathroom industry giant we know today as Masco Corporation. While his company was successful, its true turning point came in 1935 when Masco diversified into the faucet manufacturing business. In 1954, he obtained product rights and introduced the single handle faucet under the Delta Faucet name. Masco is now the world’s largest faucet producer. Today, Manoogian’s firm produces many kitchen/bathroom industry products including decorative plumbing and hardware, fixtures, appliances, cabinets, furniture, fabrics, lamps, mirrors and accessories.

Marvin Weisberger, CKD

As the fifth president of the NKBA, Marvin Weisberger led the Association for three years, from 1969-1972, the longest term held by any NKBA president. He provided enlightened leadership, with grace and good humor, and won the respect of everyone on the Board of Directors who served during his term. Under his guidance, many programs and services which serve the industry today were initiated.

1990 Inductees

Rich Bailey, CKD

Rich Bailey first brought the idea of the trash compactor to our industry in the mid 1950s with the development of a water hydraulic unit. His water-powered model, which fit in an 18-inch base cabinet, appeared in the 1960 edition of Better Homes & Gardens Kitchen Ideas. In 1961, he developed a 12-inch wide electric hydraulic unit.

Robert A. Cuccaro, CKD

Long-standing member of the NKBA, Robert A. Cuccaro was active in the formation of the NKBA Northern New England Chapter. He served on the NKBA Board of Directors from 1972 to 1989, helped organize the Council of Manufacturers’ Representatives, and served as that council’s Vice President for three years from 1985 to 1987.

Orville and Ruth Merillat

In 1946, Orville and Ruth Merillat started Merillat Woodworking Co. in a 2,400 square foot building next to their Adrian, Mich. home. Over the years, the company, which became Merillat Industries in 1971, expanded to become the largest firm in the kitchen cabinet industry.

Robert L. Wieland, CKD

An original founder of AIKD, Robert L. Wieland has been an active member of the Association’s Board of Directors since the beginning, and was the second president. Recognized as the first Certified Kitchen Designer, he served as Chairman of the Society of Certified Kitchen Designers from its inception in 1967 to 1976. Wieland has demonstrated design excellence throughout his career, having won 34 national design awards, including the 1990 James Foster Memorial Award. Additionally, he spearheaded the program to create the Kitchen Industry Technical Manuals in cooperation with the University of Illinois.

Dr. Ralph Wilson, Jr.

A founding shareholder and former director of Ralph Wilson Plastics Co., Dr. Ralph Wilson, Jr. encouraged the development of new plastic laminate products, which have contributed to the creative license of kitchen and bathroom design. He also established WILSONART’s two-week order fulfillment system.

1989 Inductees

Ray W. Afflerbach, CKD

In July 1974, for the first time in its history, AIKD went into black ink. This was a direct result of Afflerbach’s feet-on-the-ground management as Executive Director. Afflerbach brought excellence and organization to the educational program. He was tireless in his efforts to promote the best interests of the Association.

Frank Berg, CKD

One of AIKD’s strongest supporters from the beginning, Frank Berg was ubiquitous. He attended meetings of any chapters within 100 miles of his New Jersey home and assisted in the formation of many of them. Berg has been a vice president, secretary and treasurer and, as a member of the board of directors, was one of the hardest working on any committee that needed him.

Anthony Bechtold

In the early days of the industry, all “sinktop” manufacturers were do-it-yourselfers, making tools and equipment as needed to get the job done. He developed the Bechtold Roll-a-matic postforming machine, for the first time bringing true quality control and uniformity to the postforming process. This led directly to the general acceptance by the public of postformed countertops.

H. Dean Church

The first president of AIKD, H. Dean Church sold his business and retired about 20 years ago and hasn’t been heard from since. His unbounded enthusiasm was irresistible to new members and made him ideal for the Association’s first president. He operated Kitchens by Church in Swarthmore, Pa.

Lewis Colbert, CKD

Lewis Colbert of Champaign, Ill. formed a midwest chapter in 1964, with practically no other members in the area. He worked with the University of Illinois in developing the Kitchen Industry Technical Manuals and the Certified Kitchen Designer program, and was one of the Association’s staunchest supporters.

William Cranston and Fred Pence

William Cranston and Fred Pence, respectively the president and engineer of Thermador at the time, are credited with invention and development of the built-in cooktop and oven in the 1940s, the two products that made kitchen dealers necessary.

James Foley, CKD

“Doc” and “Mr. CKD” are James Foley’s nicknames in Indiana, where he was an organizer of that chapter and is considered the symbol of excellence. He was one of the developers of “Weekenders,” mini conventions at the chapter level, and has been unwavering in his helpfulness to any who need him, including competitors. He has been chairman of the Society of CKDs.

Patrick J. Galvin

Retired publisher and editor of Kitchen and Bath Business magazine, Patrick J. Galvin is known as the man who shaped the industry with his aggressive insistence on better showrooms, better profit, support for independent distributors and movement by dealers into bathroom remodeling. He has been the industry voice and the strongest supporter of all industry associations, and has promoted professionally-designed kitchens and baths in consumer magazines and a dozen consumer books.

Cameron B. Gamble, CKD

Cameron B. Gamble was the first dealer in the south to train salespersons in kitchen design and was a leader in encouraging factory and NKBA training for all. Gamble is credited with changing his market area from job-built to factory-built cabinetry and was a leader in formation of his chapter. He founded Kitchens by Cameron in New Orleans, from which he now is retired.

Lawrence and Milton Gralla

These brothers were the first to recognize the existence of a kitchen industry and to found a magazine for it, Kitchen Business, in 1955. They were instrumental in development of the National Kitchen & Bath Conference and Kitchen & Bath Industry Show, now one of the nation’s largest shows. They have been leaders in all facets of the industry.

Robert E. Graul

One of the industry’s great motivators and trainers, Robert E. Graul retired in 1984. He has created and developed thousands of skilled kitchen designers through the Quaker Maid sales and design school and through countless regional and national seminars and NKBA meetings.

Roy Jacuzzi

President of Jacuzzi Whirlpool Bath, Roy Jacuzzi is the one who designed and engineered the self-contained spas that are so well-known and widely-copied today. The company started making airplane propellers in 1915, then went into pumps and windmills. Jacuzzi, an engineer, has more than 20 patents in his own name.

Louis R. Jenn

One of the industry’s most prolific inventors and innovators, Louis R. Jenn developed the first downdraft range which reigned alone for so many years. He has more than 100 patents in the kitchen and industry and in other fields.

Stanley M. Joseph

In 1948, Stanley M. Joseph developed the first fully self-contained ventilating hood for residential use, under his company name of Stanthony. In 1952, he refined it, making it the first to fit under cabinets. He made the first electric barbecue for residential use in 1956. Now retired, Joseph helps his sons run Dacor.

John M. Kennedy Jr., CKD

One of the hardest-working and most dedicated of the early officers, John M. Kennedy Jr. was elected third president of AIKD in 1966 and again in 1967. In 1971, he was named Time magazine’s “AIKD Man of the Year.” He sold his dealership in upstate New York several years ago and was a factory representative in Florida. He is now deceased.

Herbert V. Kohler, Jr.

Herbert V. Kohler Jr., president of the Kohler Company, first brought “the bold look” of colors to bathroom fixtures in the 1960s. Kohler fostered brand name loyalties and has played a leading role in developing upscale fixtures, focusing consumer attention on innovative bath design, and maintaining craftsmanship, quality and originality.

Charles H. Lemmerman, CKD

Representing Wood-Mode as Sales Vice President, Charles H. Lemmerman was one of the first and strongest manufacturer supporters of AIKD and of everything the Association was trying to do for dealers. He was tireless in his efforts to help dealers and became one of the industry’s most trusted leaders.

Maxine Livingston

As Consumer Editor for Building Supply Home Centers magazine, Maxine Livingston has consistently promoted kitchen and bath products as marketable and profitable to this important distribution channel. Her enthusiasm and energy are legendary, and she still attends every show to deliver complete reports to her readers.

Rosemarie Mahaffey (Special Staff Merit Award)

Since 1971, Rosemarie Mahaffey has toiled over the Association’s books, the longest serving member of the NKBA staff and you have to see some of those early budgets to appreciate how much of a job that has been. She has been the epitome of the dedicated worker serving her Association and its members.

Helen E. McCullough

Now reportedly deceased, Helen E. McCullough was the grandmother of modern kitchen planning. In her research and work for the Small Homes Council, she is credited with the Kitchen work triangle and for countertop linear foot and cabinet storage recommendations, all used for designing today’s kitchen.

Maurice A. Peterson, CKD

In 1969, Maurice A. Peterson, who founded M.A. Peterson Inc. in West Hartford Conn. in 1938, was the first dealer to be certified as a Certified Kitchen Designer, recognizing his hard work on the program and on the AIKD board of directors. He is now retired, but his son, Ken, honored Peterson in 1988 with a 50th anniversary celebration.

Leon Raider, CKD

The true father of the NKBA, Leon Raider, a Kitchen Kompact independent rep in Philadelphia, wrote a Letter to the Editor that was published in Kitchen Business in February 1963. It described the need for a dealer association and outlining a way to set it up. It led directly to the first meeting, and Raider served as unofficial executive secretary throughout that first year. He is now deceased.

Fred Rexford

After experience with several appliance manufacturers, Fred Rexford joined Elkay as Vice President in 1957, glamorizing stainless steel sinks and leading that firm into kitchen distribution channels at a time when no plumbing manufacturers or wholesalers would talk to a kitchen dealer.

M. A. Waimon, CKD

Now deceased, M. A. Waimon was known universally as “Marvin,” although his name was Matthew. He was the sixth president of AIKD and contributed the Labor Cost Manual to the Association, but he was respected most for his high professional standards and his work in helping dealers as a manufacturer’s rep in later years.

Peter V. Chadik, CKD

Now retired after selling his Kitchen Guild of Washington D.C., Peter V. Chadik was one of the founders of the local Custom Kitchen Dealers Association in that area. When AIKD came along, they joined it as a group. He has been one of the most spirited and active members of the group.

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Lakeland College’s Meghan King Snags Scholarship in Student Design Competition 

The burgeoning designer was one of six winners of the annual competition open exclusively to NKBA | KBIS student members.

By Nicholas Tamarin

NKBA | KBIS honors the top kitchen and bath projects by the industry’s most innovative and influential designers at the annual Kitchen & Bath Design + Industry Awards. Each year, that includes the six winners of the Student Design Competition, generously sponsored by Fisher & Paykel, which awards scholarships, in both kitchen and bath categories, of $5,000 for first place, $2,500 for second, and $1,000 for third. This year, the students will be honored at the awards on Monday, February 24, 2025 in the Lafite Ballroom at Wynn Las Vegas during KBIS 2025. ​​In the coming weeks, we’ll also be revealing details about the other five finalists of the Student Design Competition.

“Connect Four” by Meghan King of Lakeland College in Vermilion, Alberta, was awarded third place honors in the 2023-2024 Student Design Competition Kitchen Category for its excellent cooktop placement and focus on technology. Paying homage to NKBA | KBIS’s 60th anniversary, the 2023-2024 competition scenario featured a mid-century home with architectural elements common to the 1960’s. Students were tasked with updating the home’s kitchen and primary bathroom to make them more modern and functional for an active family of four. Competition participants were challenged by the small square footage of the rooms and the expectation to incorporate a mix of vintage style and touches of modern art into the finished designs.

“Connect Four” renderings, completed in SketchUp with V-Ray, feature a peninsula that opens up the counter space while also adding seating. Additional counter space at the entry includes a command center–showcasing the Control4 Smart Home automation system, a Google Home Nest Mini, and a Google Nest Thermostat E– to aid the family in managing their home and busy schedules. Meal preparation is easy and effortless using a Fisher & Paykel professional-style induction range and the manufacturer’s wall range hood with pyramid chimney. Introducing a Wolf 24-inch transitional drawer microwave within the base cabinet next to the range provides increased function and ease of use. And next to Kohler’s prolific 29-inch undermount workstation sink is Fisher & Paykel’s integrated double dishwasher drawer, which allows for two cycles to run together seamlessly. The functions of this home and its smart appliances and features will enable a family to focus more on being connected and less on the hassles of cleaning and cooking.

NKBA student members have the option to enter the upcoming kitchen competition, the bath competition, or both, crafting their designs around client requests and provided plans. Winning this prestigious competition enhances industry visibility and provides invaluable publicity and networking opportunities in addition to a complimentary KBIS registration, hotel accommodations, and round-trip airfare to attend KBIS 2026 in Orlando. Entry is free and the deadline is June 6, 2025. Submit today.

Sub-Zero, Wolf, and Cove underwrite the Student Chapter and Students of the Industry membership programs. Judges were Paula Smith, AKBD, the former Design Engagement Director for Fisher & Paykel; Mark Haddad, CMKBD, founder and president of Interiology in Watertown, MA; Mac Junker, CKBD, a senior designer at Chess Kitchens in Durham, NC; Rebecca Sutton, CMKBD, a residential kitchen designer at Kitchen Design Concepts in Dallas; and Jenni Russel, CMKBD, the owner of Design in Perspective in Colorado Springs, CO. 

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KBIS 2025 is a Must See

From a new NEXTStage location in the South Hall showcasing industry stars to Global and International Pavilions, the NKBA has you covered in Las Vegas.
NKBA | KBIS Booth at KBIS 2024.

By Nicholas Tamarin

South Hall: The Next Big Thing in Kitchen and Bath
Now it’s time to get ready for South Hall. From hosting the NEXTStage and Global Connect Lounge at KBIS (register here now) to being the home of groundbreaking brands, the Las Vegas Convention Center’s South Hall is a must for anyone looking for the next big thing in kitchen and bath. “After many successful years in North Hall, we’re enthusiastically embracing new opportunities in South Hall with its greater proximity to some of our emerging partners and international organizations through Global Connect, demonstrating our growing role in the global kitchen and bath community,” says Bill Darcy, Global President & CEO, NKBA | KBIS. “This move allows us to tap into the vibrant energy of NEXTStage while fostering connections with established brands, our long-term members, as well as fresh talent that bring an innovative spark to the industry.”

NKBA Design Council at KBIS 2024.

Spotlight on NEXTStage: Daily Design Trends & Insights
Each day of the show at 9:30am, enjoy lively discussions about current design trends and insights. 

Tuesday, February 25: The NKBA Design Council, Thom Filicia, Michel Smith Boyd, Celerie Kemble, and Caleb Anderson, will join to share their personal stories, offering insights from their early careers to their latest projects.. 

Wednesday, February 26: Ferguson will host a panel on “Selective Luxury: The Art of Intentional Design,” which will discuss crafting bespoke spaces that prioritize glamour, comfort, and personal style through intentional design and thoughtful material choices. 

Thursday, February 27: NKBA’s Head of Research, Tricia Zach, will give a presentation on what’s next for kitchens & baths and unveil the top kitchen and bath trends defining 2025. She’ll take attendees through must-have features—from healthy, personalized spaces to tech-driven spa-like baths—that will transform homes in the coming year.

Also on Thursday on the NEXTStage, join Bill Darcy, CEO of NKBA | KBIS as he sits down with Daryl Friedman, CEO of CEDIA (the association for smart home professionals), to discuss the powerful synergy between residential design and smart home technology. This session will highlight unique perspectives on innovation and strategic growth and offer actionable business insights.

Meet Your NEXTStage Hosts
For each day of KBIS, three daily hosts will guide the NEXTStage audience through an energetic experience of more than 20 programs focused on design trends and insights combining research, data, and expert opinions to forecast the coming year.  

Day 1 features John McClain, of John McClain Design, celebrated for its award-winning projects and signature “comfortable chic” aesthetic that has been featured in top publications such as Architectural Digest, Elle Decor, and The Wall Street Journal. McClain now empowers fellow designers through his Design Success Academy, offering proven tools to build profitable design businesses. Former House Beautiful editor in chief Sophie Donelson takes over as Day 2 host. Previously Donelson has authored several books including Uncommon Kitchens: A Revolutionary Approach to the Most Popular Room in the House (2023) and was recently the host of Magnolia Network’s Design Defined. Day 3 host Breegan Jane is a fixture in the global interior design industry, including as the current host of HGTV’s Dream Home. She has several licensed product lines available globally and is an avid philanthropist.

NKBA | KBIS Global Connect Pavilion.

NKBA’s Global Connect International Hub at South Hall
South Hall will feature more new-to-North America products and services than ever with more than 75 international member companies and five international pavilions exhibiting throughout KBIS, with many concentrated in and around the Global Connect Lounge and Kiosks in South Hall. “The Global Connect program is making its mark,” says Heather Shannon, Senior Vice President, Marketing and Communications, NKBA | KBIS. “This business development program is bringing our industry closer together, providing richer opportunities for the entire value chain–from manufacturers to designers. Showrooms and dealers are exposed to a broader selection of product lines and solutions, design and construction professionals are learning about new approaches to design challenges, and manufacturers are collaborating on technology. This is how the industry is growing and KBIS is the platform where it all comes together.”

NKBA Global Connect: A Gateway for International Brands
NKBA Global Connect is designed to help international brands reduce their risk when expanding into the North American market. Given the complexities, size, and scope of the North American kitchen and bath industry, international manufacturers benefit from insights and expertise the NKBA Global Connect program offers, including access to industry advisors, NKBA proprietary market research, and customized recommendations for entering the market. Additionally, those Global Connect members who choose to participate in KBIS are offered a concierge experience, helping them to maximize the opportunities afforded by the show. 

Companies will participate in several capacities, including through Global Connect international pavilions and kiosks, in independent exhibition spaces highlighted on the Global Connect Design Trail, through robust programming in the Global Connect Lounge, and through the International Delegation program and media tour. The three days of programming in the lounge will include International Brand Spotlight presentations, International cocktail and breakfast events, and roundtable luncheons. 

A total of 10 Global Connect Kiosks will feature international product and service providers interested in finding North American business partners. International Pavilions–featuring products from Brazil, Germany, the United Kingdom and Italy–will bring thousands of square feet of international kitchen and bath products and designs to the show. In addition to those who are part of the international country pavilions, more than 40 Global Connect members will exhibit independently throughout the show. All, as well as the Kiosk participants, will be highlighted on a “Global Connect Design Trail,” found on KBIS.com, the KBIS Directory, and NKBA.org.

The NKBA Global Connect Lounge is the spot where international brands connect with North American design professionals, showrooms, dealers, distributors, and sales representatives. Beginning each morning, new-to-North America brands will present quick “spotlight” takes on their products and brand stories. Roundtables and panel discussions, exploring the role of the designer and go-to-market strategies for North America, will be offered for international brands to better understand this unique marketplace. Breakfast, lunch and cocktail events will include audience engagement opportunities.  

NKBA’s Thirty Under 30 Class of 2024 at the KBIS Next Stage during KBIS 2024.

Honoring NKBA’s Thirty Under 30
Additionally, NKBA’s Thirty Under 30 inductees will be recognized during KBIS’s opening night and the NKBA | KBIS Kitchen & Bath Design Awards on Monday, February 24 at the Wynn Hotel. The next morning, on Tuesday, February 25, NKBA’s Thirty Under 30 Class of 2025 will be introduced individually at the KBIS NextStage. The annual 30s Choice Awards will be selected over the course of KBIS and announced online, featuring video of the newly inducted Thirty Under 30 members touring booths and scouting for their choices of the best products at KBIS in six categories: Color, Sustainability, Smart Home Technology, Wellness/Health, Outdoor Living, and Living in Place. 

Discover the Future at the Discovery District
You’ll also be able to find the next big thing at the Discovery District in South Hall, the epicenter of innovation and inspiration at KBIS 2025. As the premier destination for cutting-edge product showcases and groundbreaking design solutions, Discovery District is where the future of the kitchen and bath industry comes to life. Whether you’re an industry professional, a design enthusiast, or simply curious about what’s next, Discovery District is your gateway to the future of kitchen and bath innovation.

Headshots at the NKBA Booth during KBIS 2024.

NKBA Booth SL3125: A Hub of Activity
Finally, the NKBA Booth SL3125 is joining in on the fun too with a photo studio where you can get free headshots by professional photographers. It will be open from Tuesday through Thursday from 9am to 5pm, and walk-ups are welcome–no preregistration is required. Spotlight On: 2025 Professional Design Award Winners will also once again take place in the booth, at 3:00pm on Wednesday, and will feature Shannon conducting insightful interviews with this year’s Design Award Winners. Rounding out the activations, the NKBA Research Team will be presenting its brand new initiative, The Kitchen & Bath Pro Hub, in the booth on all three days at both 10:00-10:30am and 2:00-2:30pm. Created for members and non-members alike, The Hub portal will provide real-time data insights on trends to complement the NKBA Research Team’s invaluable survey findings released throughout the year. Like all of the NKBA events at KBIS, The Hub presentations will be must-sees.

So if you haven’t already registered, please do so now–don’t miss out!

NKBA’s 2025 VFTI Sessions On Demand
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You are purchasing all sessions to view 24-7. Note: Programs marked with an * will not be available on-demand. Programs marked with a ** were in-person workshops and will not be available on-demand.

Member Price:
$175
Non-Member Price:
$525
Member Price:
$175

2025 VFTI Sessions

Expanding Your Business: Integrating Closets into Kitchen & Bath Design0.1 CEUsTara Whitlock, Sales Account Manager – Closet & Home Organization
Explore the potential profit of expanding your kitchen and bath business to include closet design and installation. This comprehensive presentation will guide you through the basics of closet design, highlighting how incorporating closets can meet evolving consumer demands and enhance your service offerings. We’ll discuss the importance of lighting in closet design, demonstrating that it’s not just for luxury clients, but can be a valuable feature for all. The session will also cover the latest trends and standards in the closet industry, providing you with practical insights on how to seamlessly integrate closet projects into your existing workflow.
New Kitchens in Old Homes0.1 CEUsDawn Viola, CMKBD, Designer and Educator, Classic Home Design, Arapahoe Community College
Tackling a 21st century kitchen remodel in a century old home can be a daunting task, but being prepared for the typical obstacles can make it less stressful.  Being prepared to manage hazardous material mitigation, historic architectural review boards, and unrealistic client expectations can minimize issues and pave the road for positive reviews.  Attendees will learn how to develop a project scope that meets the needs of the client while paying homage to the historic fabric of the site. 

Frameless Glass Shower Design Fails — And How to Avoid Them!0.1 CEUsShannon & Michael McKinney, Owners, DT Glass, Inc
Some shower designs are doomed from the start, while others suffer from construction failures. Whatever the cause, nobody wins when the installer gives up and walks away.
Frameless glass enclosures are a must-have for most homeowners, yet detailed information about the functionality of glass and shower hardware can be elusive. In this presentation, you will learn the basics of glass design and installation, along with the most common pitfalls. You will leave with a comprehensive guide that can serve as your go-to reference for designing and constructing showers, ensuring there are no surprises when it comes time to install the glass.
The New Electric Outdoor Kitchen**0.15 CEUsJessica Petrino Ball, Director of Trade Engagement and Education, AJ Madison and Robert Bell, President, Bell Design, Inc.
The future of luxury kitchens is sparkling with electricity. The Electrification Movement is making a tremendous impact on residential home design. Many new construction homes and buildings no longer have access to gas. While there is a plethora of options for indoor electric kitchen appliances, the electric outdoor kitchen is still a mystery for homeowners and trade professionals alike. 

In an industry where the standard for luxury cooking was previously defined by commercial-inspired high heat gas burners and industrial-size cooking equipment for the home, today’s luxury consumer is seeking a new approach. Sustainability is the new luxury. The electrification movement is encouraging consumers to reduce reliance on fossil fuels and consider healthier and more sustainable home appliances. While luxury consumers are still seeking beautiful design, they also want to minimize their impact on the environment. They will spend more for high-quality products tested to last a long time.

This panel style discussion will bring visibility to the future of the electric outdoor kitchens including topics of sustainability, smart home integration, and the emerging category of non-gas outdoor kitchen appliances.
Digging Deep Into Sustainability0.1 CEUsSandy Campbell, Designer, Entero Design LLC and Sienna Hawkins, Designer, Beyond the Surface
Join us as industry leaders in construction to explore the true meaning of sustainability and navigate the complexities of greenwashing. This session offers insights into identifying greenwashing tactics, understanding various sustainable certifications, and utilizing Lifecycle Assessment methodology to assess environmental impacts of building materials. Learn how to effectively introduce sustainability to clients and establish internal standards within your company. Gain the knowledge to lead with integrity and drive positive change in the construction industry.

Integrating Health, Wellness, Feng Shui, and Homesteading into Your Projects0.1 CEUsBailey Heather-Longacre, Sales & Design Manager, Longacre Construction
In the construction industry, professionals do more than build—they create environments that shape the physical, emotional, and spiritual well-being of those who occupy them. This session explores how to integrate principles of health, wellness, feng shui, and sustainability into remodeling projects, ensuring spaces that support the holistic needs of inhabitants.

Homes are sanctuaries, and by applying these diverse disciplines, professionals can design spaces that promote harmony, vitality, and long-term sustainability. Whether working with large or small budgets, attendees will learn practical strategies for incorporating health-conscious design elements that align with clients’ values and lifestyles.

Topics covered will include rainwater harvesting, home saunas, composting, water filtration, maximizing natural light, and integrating indoor plants for better air quality. These actionable insights will equip professionals with the tools to enhance their projects and contribute to the well-being of the people who live in them.
What They Didn’t Teach You in Design School: Construction Basics Edition0.1 CEUsElizabeth Lord-Levitt, CMKBD, Founder, Built4Design Residential Academy LLC
Design schools provide solid training in foundational knowledge, yet often fall short in preparing designers to navigate projects from concept to completion. While mastering design fundamentals is crucial for aspiring interior designers, practical knowledge in residential construction is equally essential. This course addresses the gap by equipping designers with essential skills, such as effective collaboration with contractors and designing within realistic budgets.

Ideal for newcomers to the kitchen and bath industry, this course covers practical insights—from identifying load-bearing walls to understanding project sequencing—influencing design decisions from inception.
Winning Contractor Partnerships: Collaboration for Mutual Profitability0.1 CEUsCerissa McKinnis, Interior Designer, Industrious Interiors
Learn essential strategies for building strong relationships with contractors to ensure financial security and project excellence in the design industry. Discover how to identify reliable partners through effective vetting processes, including interviews and reference checks. Gain insights into different billing methods and communication strategies to enhance client satisfaction and profitability.
This session features real-life case studies highlighting the impact of successful contractor collaborations on project outcomes. Explore practical tips for navigating conflicts and maintaining productive relationships that contribute to long-term business success.

Join us to master the art of contractor management and elevate your project management skills. Don’t miss out on acquiring the tools to foster lucrative partnerships that drive your design business forward.



Why Options Matter: Using Customization in Hardware and Smart Lock Specification*0.1 CEUsAlex Long, Director, Strategic Accounts, Emtek Products
Join us for an engaging course that explores the transformative impact of door hardware personalization and smart lock integration in residential settings. This session will delve into the WELL Building Standard and ADA compliance, highlighting how these frameworks contribute to enriched sensory experiences and improved overall well-being for residents. Attendees will gain a comprehensive understanding of advanced door hardware technologies, including smart locks, and learn practical strategies for integrating these innovations into customized hardware environments. Discover how these advancements can elevate the functionality and aesthetics of residential projects while aligning with key standards and enhancing user experience.





Leading With Love: Cultivating Compassionate and Conscious Leadership*0.1 CEUsAnnie Kuensting, Coach, Consultant, and DEI Expert, Beacon Empowerment Strategies
In this transformative presentation, Annie Kuensting, a distinguished life & leadership coach and DEI practitioner, explores the profound impact of leading with love in today’s dynamic world. “Leading with Love” delves into the essence of compassionate and conscious leadership, emphasizing the importance of empathy, authenticity, and mindfulness in fostering meaningful connections and driving organizational success.

Annie Kuensting will guide attendees through the core principles of leading with love, highlighting how self-awareness and emotional intelligence are crucial to building trust and inspiring teams. Through engaging storytelling and evidence-based insights, she will demonstrate how leaders can create a culture of compassion, where individuals feel valued, understood, and motivated to contribute their best.




Luxury Accessibility: How to Create Beautiful & Functional Bathrooms for Aging in Place0.1 CEUsCarol Chiang, CEO, Evolving Home
Join Carol Chiang for an inspiring presentation on transforming bathrooms into spaces that blend stunning design with comfort and safety for aging individuals. An occupational therapist, Carol will share how to overcome the misconception that accessible bathrooms are institutional and sterile. Audience members will discover how strategic planning and thoughtful design can not only enhance home value but also reduce stress during unexpected transitions.

Learn firsthand how Carol collaborates with clients to create personalized, stylish, and functional bathrooms that cater to individual lifestyles. From innovative design solutions to practical tips, you’ll gain actionable insights to implement in your next bathroom remodel. Whether you’re a homeowner, interior designer, or architect, this session promises to redefine accessibility by demonstrating how luxurious and accessible design can seamlessly coexist.
Navigating Through the Forest of Finishes0.1 CEUsSarah Nielsen, CKBD, Showplace Cabinetry Design Center
Do you struggle talking to clients about expectations of finishes? Do you struggle understanding the difference in wood species or how to help a client navigate through those decisions?

Wood species conversations tend to be one of the most common issues between designers and clients, or designers and designers. Expectations are high and sometimes unrealistic, especially when it comes to exotics or ‘livelier’ wood characteristics. Understanding different wood species options and their characteristics is the first step to having successful conversations with clients. 

Join Sarah to learn about the characteristics of common wood species and gain tips on effectively explaining expectations for select finishes. 
AI Meets Design: Workshop for Kitchen & Bath Designers**0.15 CEUsVanessa DeKoekkoek, Product Manger, Cyncly
Step into the forefront of kitchen and bath design with a hands-on exploration of how generative artificial intelligence (AI) is revolutionizing the industry today. Join us for a dynamic session that illustrates how you can utilize AI in creating personalized, captivating spaces. Inspired by each step of the design process, discover how AI tools are reshaping the design landscape in real time. Through live demonstrations and compelling real-world examples, you’ll walk away with the tools to enhance your design business.
The Power of Process: Stop the Crazy and Take Control of Your Design Process**0.15 CEUsBetsy Brandenburg, Owner, Designer Sanity
Having an effective design process is the foundation for getting organized, taking control of your time and increasing your profits. Do you really understand your design process and the time it actually takes to complete each task? Designers have a tendency to underestimate the time it really takes to bring a design from programming through the completion of the construction documents. Together, we will break down each step and gain a thorough understanding of the time you need to complete them.  In this dynamic workshop, you will complete your own process workbook and leave with a finished, customized design process you can use it to take your business to the next level.
Do You Measure Up? Creating Healthier Living Spaces0.1 CEUsJillian Pritchard Cooke, Founder, Wellness Within Your Walls
Explore practical steps to create healthier living spaces that attract clients and enhance profitability. Consumer demand for wellness-focused designs is on the rise, emphasizing the importance of holistic approaches in kitchen and bathroom design. Discover how to integrate sustainable materials, resilient fixtures, and innovative technologies to achieve aesthetically pleasing and health-enhancing environments.

This session dives deep into innovative design principles for kitchens and bathrooms, focusing on advancements in ventilation, materials, and smart technologies. Learn how these elements promote wellness, from efficient cooking spaces to spa-like bathroom sanctuaries. Gain insights into multi-functional layouts, state-of-the-art appliances, and cutting-edge ventilation strategies tailored for health-conscious consumers.

Join us to expand your expertise in designing kitchens and baths that meet the latest health standards while boosting your bottom line.
Enhancing Your Designs with Biophilic Lighting0.1 CEUsHannah Hacker, Owner, Adapt Design, LLC
Buildings that incorporate biophilic design elements can enhance the health and well-being of their occupants. This presentation explores how design professionals bring some of the benefits of biophilic design into their projects through creative lighting strategies.
Hydrotherapy to Hydration: Enhancing Home Wellness with Water Solutions0.1 CEUsPaula Kennedy, CMKBD, Founder, Timeless Kitchen Design
This seminar will delve into the transformative power of water in residential design, from hydrotherapy to hydration. Participants will explore the benefits of water therapy, including steam, hot, and cold-water treatments, and understand how to integrate these into home environments for optimal wellness. The session will also cover the importance of water quality, whole-home filtration systems, and advanced kitchen technologies like insta hot faucets and connected appliances for water purification. Additionally, we’ll explore the psychological and emotional benefits of water, focusing on biophilia and its calming effects on the mind and body. Join us to discover how water can elevate residential design and enhance everyday living.
What Stone is This? An Interactive Experience**0.15 CEUsDacia Woodworth, Architect & Design Community Liaison, Natural Stone Institute & Mark Meriaux, Manager of Accreditation and Safety Programs, Natural Stone Institute
If you have ever been confused about the various natural stone types and how they will perform in your client’s home, come to this ‘science lab’ session!

New colors of natural stone are introduced into the market regularly. They may be labeled with a specific stone type such as marble, granite, or quartzite, but unfortunately mislabeling occurs. This causes confusion about how to care for the stone, and as designers you want to be able to make good recommendations to your clients. This science lab’ session will show you how to identify the proper stone type. When you know the stone type, you can predict how it will perform in your client’s home and guide them appropriately with care and maintenance expectations.
2025 Global Color and Design Trends0.1 CEUsRuthanne Hanlon, National Color & Design Manager, PPG Architectural Coatings
Discover the design trends shaping the future in this revealing session on color and style for 2025 and beyond. Explore the key forces driving change in consumer preferences and learn how to create spaces that resonate with evolving client desires. Gain actionable insights into the next wave of design innovation and stay ahead of the curve with strategies that ensure your work is both relevant and impactful.
Creating Luxe Design at Bargain Prices with Tamara Day0.1 CEUsTamara Day, TV Host & Designer, Tamara Day Design
Join Tamara Day, designer and host of the hit television show Bargain Mansions on the Magnolia Network, as she takes you through her world of all things Kitchen & Bath, guided by her wealth of experience and passion for creating these stunning spaces. In this presentation, Tamara will share her unique insights into every aspect of the remodeling process, from essential plumbing considerations to selecting the perfect light fixture that elevates the entire room. Gain invaluable knowledge from start to finish, as Tamara elaborates on her expertise with key ingredients that peak in a beautiful living space. Don’t miss DIY tips and tricks from her experiences and unique vision, and keep up with the latest design trends of the year. From one of the industry’s leading experts, learn how Tamara gives spaces her signature laid back luxe look at bargain prices, and find what resonates with your style, leaving you inspired to take on your next project.
Universal Design Innovation Secrets0.1 CEUsCatherine Deutschlander, MN-AS, CKBD, CAPS, CID, CEO | Founder, CW Design
When you think about Universal Design, what images come to mind? Perhaps fond memories of your grandparents or snapshots of your parents. Can you picture yourself navigating a narrow hallway with a laundry basket, or your child trying to reach the microwave placed above the stove? These scenes and situations embody Universal Design, which permeates our living spaces.

Universal Design integrates the principles and guidelines of the ADA from commercial spaces into our homes, promoting the everyday health, safety, and well-being we all need. Drawing on 25 years of experience, her role as a mother to two autistic children, and her position in the sandwich generation (caring for aging parents while raising school-aged children), Catherine Deutschlander MN-AS, CKBD, CAPS, CID, will present practical, proven examples to design a safe home environment for everyone.
Unleash Your Design Voice: Embracing Your True Design Style – From Classic Neutrals to Bold in Kitchens & Baths**0.15 CEUsRachel Moriarty, CEO and Principal Designer, Rachel Moriarty Interiors & Sharon Sherman, ASID CID CKD NCIDQ, Founder and Owner, Thyme & Place Design

Experience the transformative power of personal style with design duo Rachel Moriarty, the Bold Maximalist, and Sharon Sherman, the Connoisseur of Quiet Luxury, in an invigorating workshop that breaks free from cookie-cutter design norms.

Unleash Your Design Voice: Kitchen & Bath Edition invites you to explore a world where design meets individuality. Through interactive sessions, Rachel and Sharon will guide you to:

– Identify Your Design DNA: Discover your unique aesthetic—whether it’s the timeless allure of neutrals or the vibrant energy of bold statements. Engaging exercises will uncover your authentic design voice.

-Embrace the Art of Color: From the understated elegance of classic palettes to the daring allure of vibrant hues, delve into the strategic use of color. Learn how to harness color’s power to craft kitchens and baths that resonate with your personal flair.

-Navigate the Intersection of Art and Science: Gain insights on merging technical expertise with creative freedom. Learn to seamlessly blend essential technicalities with imaginative expression to achieve both beautiful and functional spaces.

-Cultivate Confidence in Your Design Choices: Bid adieu to design hesitations and embrace intuition. Acquire practical tools and strategies to confidently infuse your personal style into every project.

Walk away equipped with a deep understanding of your design preferences, actionable tips for integrating your style into kitchen and bath spaces, and the empowerment to execute bold, beautiful design decisions with certainty.
What Do You Need to Know About Color When Designing a Bathroom?0.1 CEUsAmy Bartlett, Creative Director, Kast Concrete Basins, Ltd.

In this session, Amy, a color psychology and theory expert, will explore the powerful impact of color in bathroom design and its ability to evoke emotion and enhance the overall experience. She will cover how different colors can influence mood, from creating a calming ambiance to a more invigorating or luxurious feel. Amy will present case studies of successful bathroom color schemes, offering insights into the psychological effects of various color choices, and share strategies for integrating both bold and subtle tones. Attendees will also learn how to balance accent colors with neutrals, apply color theory principles such as complementary and analogous colors, and create harmonious palettes that align with different design aesthetics—whether contemporary, traditional, or eclectic.

Wellness in the Kitchen: Cultivating Health through Kitchen Workstation Design0.1 CEUsSamantha Jaramillo, Director of A&D, The Galley

This course explores the intersection of kitchen design and wellness, focusing on how the thoughtful selection and integration of appliances can enhance health and well-being. Participants will learn how to design kitchen spaces that promote efficiency, organization, and ergonomic principles to reduce stress and fatigue while cooking. Through a holistic approach to kitchen design, including considerations such as layout and appliance placement, participants will discover how to create environments that inspire healthy cooking habits and facilitate meal preparation.
Unlocking Space: Innovative Solutions for Small Condos0.1 CEUsShaily Godhani, Industrial Designer, Estheteak & Mansi Makadia, Product Designer, Estheteak
Discover game-changing strategies for maximizing kitchen and closet space in shrinking condo designs. Explore the efficiency of sliding doors over hinges and the sleek practicality of lighted profiles as space-expanding handles. Join us to revolutionize your approach to modern interior design.
Throughput: The Key to Keeping the Design Department Flowing0.1 CEUsDoug Howard, Director of Consulting, Remodelers Advantage
This presentation will focus on strategies for streamlining the design process, prioritizing work to maintain a steady production flows and removing obstacles to making it all work successfully.
Protect your Intellectual Property, Protect your Brand0.1 CEUsMuzamil Huq, Legal Counsel, Morrison & Forester LLP
This session will educate members of the kitchen and bath industry on the importance of intellectual property (IP), including trademarks, trade dress, copyrights, and patents. It will provide practical advice on managing IP and determining when to engage legal counsel.
Revolutionizing Kitchen Renovation and Embracing Circularity in the Age of Sustainability and Innovation0.1 CEUsJim Gurulé, President & Founder, Bay West Sales & Innovation
Sustainability is not a passing trend – it’s here to stay. The convergence of environmentally conscious homeowners changing government regulations regarding sustainability and the impact kitchen renovation projects have on our environment are a significant threat to the current kitchen renovation business. Explore how kitchen renovation professionals (designers, architects, contractors, project managers, suppliers and trade associations) can revolutionize kitchen renovation by ditching the old linear economy (buy, use, dispose) and embracing a circular economy.

This presentation will provide real-time data about current market dynamics and existing challenges, as well as actionable steps and solutions to adopt circular economy principles into your business. A key deliverable of the workshop will be a thorough education about how the deconstruction and donation process for existing kitchen components works and the impact it can have on client experiences and profitability. Participants will learn how the emergence of new technologies and innovations make this donation process easier and more streamlined. As a kitchen renovation domain expert, inventor, and 5-time patent-holder, Jim Gurulé will share his experiences and the opportunity to combine innovation with the sustainability options available today to make this transition.
A License to Thrill0.1 CEUsChristopher Grubb, President, Arch-Interiors Design Group Inc
Celebrity designers have long been involved in licensing deals, but recently there has been a shift in how collaborations are approached within the industry. Manufacturers now prioritize talented interior designers who not only reach customers but also drive repeat business.

Christopher Grubb, founder and President of the award-winning firm Arch-Interiors and director of two product design studios in Beverly Hills, California, brings a wealth of experience with seven licensing partnerships. He will discuss how he initiated and pursued these collaborations, establishing himself as a brand in product design. Topics include the development process, time and energy investments required, financial considerations, and potential returns.

For those interested in understanding the intricacies of licensing or exploring new opportunities, Grubb offers insights based on his transparent approach with colleagues. Discover more about navigating the dual roles of interior designer and licensed product designer.
Navigating Sustainable Sourcing for Kitchens & Baths**0.15 CEUsMegan Thompson, Founder, Interior Design greenList

This course offers a solid foundation in sustainable kitchen and bath design, introducing key terminology and concepts to help you make informed, eco-friendly choices. Megan will teach you how to evaluate whether a product meets sustainability criteria, an essential skill for any designer. You’ll explore common standards, certifications, and frameworks for sustainable design, plus strategies for sourcing eco-conscious materials. Megan will also guide you in researching and selecting products that align with sustainability goals. By the end, you’ll be confident in discussing sustainable design with clients and suppliers, and making greener, more responsible design decisions.
Smart Technology for Aging in Place: Sustainability & Universal Design0.1 CEUsJanet Engel, Owner, Home Designs for Life, Ltd, Co.
Join Janet for an insightful session exploring how smart technology and sustainable practices intersect with aging in place. As an occupational therapist and aging in place specialist, she’ll share innovative solutions that empower older adults to live independently while promoting environmental responsibility.

Discover the latest in smart home technology, from voice-controlled appliances to energy-efficient systems, designed to enhance accessibility, safety, and comfort. Learn practical applications that simplify daily routines and reduce energy consumption, while minimizing fall risks.

Explore the principles of universal design and sustainable materials, creating inclusive spaces adaptable to evolving needs over time. Gain actionable strategies to design homes that prioritize accessibility, function, and environmental stewardship, ensuring seamless aging in place.
Clients: The Good, The Bad, and How to Handle Them0.1 CEUsSusan Cracraft, CMKBD, Vice President + Senior Technical Designer, Interiology Design Co. & Mark Haddad, CMKBD, Founder and President, Principal Interior Designer, Interiology Design Co.
We’ve all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed and the ones that make us shake our heads. In this course, we’ll review common issues you may encounter on projects with clients and discuss strategies to implement for optimal results. We’ll share our tips and tricks through stories and photos from our own experiences. Attendees will come away with a thorough understanding of practical ways to successfully handle clients, resulting in overall better business practices.
Embracing the Future: Integrating AI Into Interior Design Business Strategy**0.15 CEUsDarilyn Coles, Director, Toronto International Design Centre
Explore the transformative potential of artificial intelligence (AI) in the field of interior design. This workshop is tailored for forward-thinking companies seeking to harness AI to boost sales and streamline operations. Gain invaluable insights on integrating AI into your business model to maintain competitiveness and drive innovation in today’s rapidly evolving market. Join us for a dynamic seminar that equips you with practical strategies to thrive in the digital era.
Understanding European Kitchen Furniture0.1 CEUsJeremy Parcels, CKBD, Owner & Principal Designer, Ballerina-Küchen H.-E. Ellersiek GMBH
Explore the demand for cleaner, more efficient kitchen designs in the US market and how European influences can meet these needs. Discover practical insights on storage solutions and sleek design concepts inspired by European kitchens, renowned for maximizing space and functionality. Whether you’re a designer, showroom manager, installer, or dealer, uncover the distinct advantages of German, Italian, Scandinavian, and other European cabinetry. Elevate your offerings with lessons in cabinetry construction, design versatility, and product diversity to cater to modern American clientele seeking streamlined living solutions.
The Stone Whisperer: Deciphering the Language of Maintenance for Designers0.1 CEUsKelly Wolf, Global Sales Leader, MORE Surface Care
Tailored for architects and designers seeking to deepen their expertise in natural stone care, this session delves into the intricate world of stone maintenance, exploring sealers, cleaners, and industry best practices, while gaining insights into the chemical composition of different stones and its impact on maintenance requirements. Through engaging discussions and practical insights, attendees equip themselves with the knowledge to elevate their designs with enduring stone installations. Understanding natural stone care and maintenance is essential for designers when selecting materials for their projects and educating clients, ensuring the longevity, durability, and aesthetic appeal of stone installations. This approach upholds the integrity of designs and enhances client satisfaction while prioritizing sustainability and professionalism in stone maintenance practices, which in turn enhances designers’ reputations and fosters long-term client relationships. The session aims to equip designers with the knowledge and tools to make informed decisions about natural stone care and maintenance, ultimately elevating the quality and longevity of their design projects.
Expanding your Design Thinking: Re-Imagining the Kitchen Layout for a Modern Lifestyle0.1 CEUsJen Stockwell, Owner + Principal Designer, Stockwell Homes, LLC
The one-size-fits-all kitchen has no place in modern homebuilding and design. In this session, we will explore the lifestyle trends and evolution of household life for millennials and younger clients. For this rising demographic of luxury homebuilders, balancing a busy lifestyle with a rich home life is a top priority. And as designers, architects, and builders, it is only those willing to innovate that will be well-equipped to deliver the type of finished space this demographic is looking for.
ChatGPT Basics for Teams0.1 CEUsJoseph Burak, Founder and Chief Strategist, TRANSiT Strategy & Analytics
In the rapidly evolving landscape of artificial intelligence, understanding how to leverage AI tools like ChatGPT is crucial for driving efficiency and innovation in business operations. “ChatGPT Basics for Teams” is a dynamic and interactive 60-minute session designed for busy professionals. This session will demystify ChatGPT and showcase its practical applications in an office environment, highlighting its potential to revolutionize back-office operations and work among team members. 

Participants will gain a high-level overview of AI and large language models (LLMs), exploring the evolution and impact of these technologies. We’ll delve into real-world use cases demonstrating how ChatGPT can be deployed to enhance customer support, streamline content generation, and automate data analysis. Additionally, the session will cover the creation of personalized assistants and custom GPTs tailored to specific business needs, offering insights into the customization process and its benefits.

A hands-on exercise will empower attendees to apply their new knowledge by designing a simple ChatGPT-based solution for a typical office challenge. By the end of this session, participants will be equipped with the foundational knowledge and practical skills needed to integrate ChatGPT into their business operations effectively.
AI in Kitchen & Bath Design Business Management: Harnessing Innovation0.1 CEUsBrandy Lawson, CEO, FieryFX
Most days, it seems like you need an army of “yous” to get everything on your to-do list done. Discover how to unlock your productivity potential with straightforward software and apps tailored to your needs.

Learn:
• Quick methods to select the right tools and systems effortlessly.
• Crucial distinctions between productivity-draining and game-changing technology.
• Essential yet often overlooked tweaks that enhance efficiency immediately.

Small adjustments can yield significant results, akin to rivers shaping canyons. Gain actionable insights and shortcuts to leverage technology effectively and achieve more with less effort. Join us and transform how you work.
Smart Home Trends for Kitchen and Bath0.1 CEUsRex Aguirre, President, Premiere Systems Design & Ashley Bancroft, Operations Manager and System Designer, Premiere Systems Design
Smart home technology is a growing trend within the world of luxury living. This session will inspire and inform you about ways to integrate technology into kitchens and bathrooms, in a manner that complements the home’s aesthetic.

We’ll explore the benefits of smart lighting, automated shades, voice control, and more.

In addition to audience Q&A, we will include a hands-on demo where audience members can interact with smart home technology.
Five Reasons Why Human Intuition & Connection Surpass AI in the Kitchen and Bath Industry0.1 CEUsWendy Sterling, Intuitive Leadership Mentor Coach, WBD Consulting LLC
In an industry where personal touch and understanding client desires are paramount, the rise of AI can seem both exciting and daunting. While AI offers incredible efficiencies and capabilities in the kitchen and bath sector, there’s an irreplaceable value in human intuition and connection that technology cannot replicate. This session delves into five compelling reasons why human insight and emotional intelligence are essential in creating beautiful, functional, and personalized kitchen and bath spaces that resonate deeply with clients. Creating spaces is not just about design and installation, but also about fostering strong, meaningful relationships with clients and understanding their unique needs and lifestyles. This session will provide you with the tools to harness your intuitive skills alongside AI to enhance your professional practice and client interactions.
The Social Kitchen: Getting the Party Started with Intelligent Entertaining Essentials0.1 CEUsJessica Petrino Ball, Director of Trade Engagement and Education, AJ Madison
Engaging prospective clients by discussing holidays, entertaining, and hosting guests is a powerful way to spark conversation and earn their business. Remodelers are now prioritizing transforming homes into luxurious retreats, integrating amenities akin to those found in high-end resorts. Central to this transformation is the kitchen, where cutting-edge appliances and innovative designs cater to the culinary preferences and storage needs of the family chef, making cooking and entertaining a thrilling experience. Additionally, discussions should encompass amenities throughout the home, including overnight accommodations and outdoor recreational spaces, offering limitless possibilities for creativity and customization. Let’s help clients envision and create dream homes that combine aesthetic appeal with functional practicality, ensuring every gathering is memorable and every day feels like a getaway.
Upsell to Living in Place How Designers and Manufacturers May Collaborate for Healthy Outcomes0.1 CEUsWendy Glaister, Principal, Wendy Glaister Interiors & Jarrett Oakley, Head of Marketing, TOTO USA
This insightful and informative discussion will provide valuable insights into the growing desire of older adults to remain in their homes and maintain their independence. The presentation will teach KBIS attendees how to have productive conversations that shift the focus from the challenges of Aging in Place to the opportunities of Living in Place. Attendees will gain practical tips, applications, and strategies for collaborating with contractors and installers to improve the functionality of client projects. Learn how the Living in Place approach can play a pivotal role in enhancing the lives of clients, enabling them to thrive in their homes at any age and well into their golden years.

Transatlantic Trends: Bringing European Kitchen and Bath Designs to the USA*0.1 CEUsJulee Ireland, Interior Design Architect, Founder of Home Renovation School, and Product Designer, Julee Ireland
Julee regularly attends design shows in Europe, where she gathers insights into emerging trends that often appear in the U.S. about 18 months later. She’ll share the latest kitchen and bath trends observed in Europe in 2024. The audience will explore how to adapt these trends for North American designs, covering everything from color schemes and tiling, to appliances and lighting. 
Design Has Gone to the Dogs…and Cats!0.1 CEUsCandace Rudd, General Manager, Two30Nine by Decor
Our pets hold a special place in our lives, and now more than ever, our homes are reflecting just how important they are.  We will explore incorporating pet spaces into design projects, and the growth of the product category around building dedicated pet spaces into the home.
Winning Outdoor Kitchen Design0.1 CEUsRyan Bloom, Co-Founder and President, Urban Bonfire LLC
The purpose of this course is to educate architects, designers, contractors, and other specifiers about the design potential for fully functional outdoor kitchens, and the specifics on how to create kitchens that the homeowners will use, potentially year around, with great enjoyment, ease, and safety.
Luxury Kitchens Remain King Amidst Rising Mortgage Rates0.1 CEUsMassimo Ballucchi, Vice President of Institutional Relations, Cosentino
Designers and homeowners agree that kitchens are their number one renovation priority, and according to Cosentino’s 2024 trend report findings, nearly one-quarter of the total home design budget is dedicated to kitchen updates. Even as mortgage rates continue to climb, homeowners are still seeking a way to redesign their current kitchen with a luxurious feel. These kitchen investments are not just about refreshing, but about deepening the commitment to the space, enhancing the homeowner experience and expanding its functionality long term. This session will explore how this trend will influence the market and expectations of future homebuyers, how luxury renovation trends are influencing design, and what specific luxury kitchen design elements are trending that designers can start incorporating now.
Legacy Through Tile: Elevating Kitchen Design as Creative Canvases0.1 CEUsMercedes Austin, Owner & Founder, Mercury Mosaics
Join Mercedes Austin, CEO and Founder of Mercury Mosaics, for an engaging exploration of kitchen design. Mercedes will guide attendees through the process of envisioning kitchens as blank canvases, primed for transformation with cutting-edge trends and enduring designs. She will demonstrate how innovative mosaic patterns, vibrant colors, and imaginative elements can be harmonized to craft stunning kitchen spaces that leave a lasting impression.

Mercedes will emphasize the transformative power of personalized design in kitchens, illustrating how spaces can be tailored to reflect clients’ unique tastes and lifestyles. Through compelling case studies and real-world examples, she will showcase how thoughtful design choices enhance both aesthetics and functionality. Attendees will gain practical insights into leveraging new tools and resources to enrich their design portfolios. Mercedes will highlight the fusion of traditional craftsmanship with contemporary design principles, resulting in kitchens that are both timeless and modern.

This session is essential for designers aiming to lead in industry trends and surpass client expectations. Participants will leave equipped with strategies to elevate their kitchen designs, distinguishing them in a competitive market. Whether seasoned professionals or newcomers, attendees will be inspired to innovate and create kitchens that transcend functionality to become true works of art.
Infusing Color Into Kitchen Appliances0.1 CEUsShae Wilder, Trade Marketing Manager, BlueStar
Explore the latest trends in kitchen aesthetics, from bold color palettes to soothing natural hues, and learn how to harmonize them with your unique design vision. This course will guide you through creating kitchens that balance beauty, functionality, and personal flair, drawing inspiration from renowned chefs and modern design concepts. Gain practical skills and insights to create kitchens that not only reflect personal style but also optimize the culinary experience.
Blueprints for Tomorrow: 2025 Kitchen & Bathroom Design Trends0.1 CEUsMarine Sargsyan, Staff Economist, Houzz
Get ahead of the competition with exclusive insights into the leading home design trends for 2025. In this session, Houzz staff economist, Marine Sargsyan, will draw on a decade-long data set and dive into the most popular colors, styles and products for kitchens and bathrooms, and share what’s hot in outdoor kitchens. Get an insider’s perspective on the motivations that are driving homeowners in major markets to start these projects. Plus, discover how priorities like sustainability and accessibility are shaping consumer design choices with insights by generation and region. Whether you’re a seasoned designer or you’ve just launched your business, you’ll walk away with unique information to attract and secure customers in today’s diverse market.
The 5-Star Effect – Bringing Hospitality Design Home0.1 CEUsCandace Rudd, General Manager, Two30Nine by Decor
Discover how to bring the vacation feeling into your home! We will explore why hospitality design elements are increasingly being incorporated into home interiors. The session will cover where to find inspiration, the products available to support this trend, and how to incorporate these elements into your home.
Welcome to the Technaissance: Unraveling the Complex Layers of Kitchen and Bath Trends 2026+0.1 CEUsTressa Samdal, Trend and Innovation Director, Cabinetworks LLC
Get ready to dive into the future of kitchen and bath design, where the landscape is more dynamic and exciting than ever! As we step into 2026, digital consumption and connectivity are skyrocketing. AI is pushing the boundaries of creativity and “going viral” is transforming the industry daily. This is the Technaissance: a convergence of media, social media, and a flood of information, shaping a vibrant and intricate design world. 

This presentation will explore the emerging and complex trends defining the next wave of kitchen and bath aesthetics. Discover the allure of Dark Academia and the resurgence of Deco Revival and learn how these captivating styles are setting new standards. We’ll break down the driving forces behind these trends and provide you with actionable insights to integrate them into your projects seamlessly. Get inspired and equipped to lead in the ever-evolving world of kitchen and bath design!
Hire & Inspire: How Authenticity Drives Recruitment and Retention**0.1 CEUsDavid Shove-Brown, Partner, //3877
Join David Shove-Brown as he unveils the secrets to fostering a vibrant company culture that drives brand identity and fuels competitive advantage in today’s dynamic marketplace. Through his rich leadership experience and infectious energy, David shares actionable insights on empowering employees to shape their careers, fostering genuine office interactions, and creating a culture that attracts top talent and loyal clients alike. Discover how to leverage your company’s culture not just as a tool for internal engagement and retention, but as a powerful magnet for external marketing and growth.
D.E.C.I.D.E. with Confidence: A Guide to Helping Your Clients Make Quick, Confident Design Decisions0.1 CEUsRebecca West, Interior Design Business Coach, Seriously Happy Coaching & Consulting
Join Rebecca West, founder of Seriously Happy Homes, for an insightful workshop tailored for residential interior designers. In this session, you will learn her proven “D.E.C.I.D.E.” method, honed over 17 years of helping thousands of clients navigate the complexities of design decision-making.

Discover the six essential components of this proprietary method, understand common pitfalls that hinder client decisions, and acquire practical tools to empower your clients in making informed choices. Enhance your ability to facilitate quick decisions, strengthen client trust, and elevate your role as a designer.
Dealing With Complex Customers in a Demanding Marketplace**0.15 CEUsFred Reikowsky, Business Coach and Leadership Trainer, Legacy Business Leaders, LLC
Today’s customer presents an ever-increasing array of challenges, especially concerning unrealistic expectations for customer service and pricing. Kitchen and bath professionals consistently deal with unrealistic customer expectations, all too often at their own expense. This is a current cultural reality that demands a shift in how we think about and interface with our marketplace, freeing us from one-sided demands that most of our buyers have been conditioned to expect. This session addresses the need to be very purposeful about delivering mutually beneficial outcomes without being perceived as adversarial or confrontational. It’s all about the WIN.

To deliver an excellent customer experience and produce optimal profitability requires a systematic process to effectively mitigate these demands and maintain win-win outcomes. This session also broadens the definition of the word “customer,” providing clear strategies for protecting profit and delivering a unique and distinct customer experience every time.

Attendees will learn how to define what “value” really means for all stakeholders, and to implement a documented system to ensure it is not compromised at any point, beginning with sales, and ending with warranty.
Mastering Target Market Diagrams and Mind Mapping: Organize Your Thoughts and Boost Productivity0.1 CEUsAllison Mullins, Sales & CEO, Rep Methods LLC
Unlock the power of organization and productivity in this one-hour session. Designed to equip participants with practical techniques for creating target market diagrams and harnessing the versatility of mind mapping, this session offers invaluable insights into streamlining thoughts, plans, and functionalities.

In the introductory segment, participants will delve into the significance of target market diagrams, learning how to identify and visualize key market segments essential for strategic planning and sales endeavors. Through interactive demonstrations, attendees will discover the step-by-step process of creating target market diagrams, gaining hands-on experience in defining demographic, psychographic, and behavioral factors that shape customer profiles.

Transitioning to mind mapping, participants will explore the dynamic tool’s myriad applications across various facets of daily life and functionality. From organizing tasks and priorities to structuring presentations and visualizing goals, mind mapping offers a holistic approach to streamlining thoughts and enhancing clarity. Through practical examples and templates, participants will uncover how to leverage mind mapping techniques to optimize their personal and professional endeavors.

By the end of the session, attendees will emerge equipped with the skills and insights to create target market diagrams effectively and leverage mind mapping techniques to organize their thoughts, day, and functionality with precision and efficiency. Whether you’re a seasoned professional seeking to refine your strategic planning or an individual looking to boost productivity, join us for an enriching session that promises to revolutionize the way you approach organization and productivity.
The Art and Science of Listening, Leaning in, and Leading with Exceptional Communication**0.1 CEUs Amanda Greaves, Speaker, Coach, Author, Designer, The Amanda Greaves Group
Join Amanda for an enlightening keynote on effective communication strategies for design and construction professionals. Discover how refining communication styles enhances connections with employees, clients, and associates, fostering resilience and adaptability in our careers and personal lives.

Explore key topics such as active listening, influencing positive outcomes, and adapting communication methods to different contexts. Gain insights into understanding human influence, aligning communication with personal strengths, and leveraging real-time feedback for deeper audience engagement.

Whether you’re a seasoned professional or communication enthusiast, this session offers tools to build trust, strengthen connections, and achieve success through enhanced communication skills. Don’t miss out on mastering the art and science of effective communication for lasting impact.
Don’t Kill your Golden Goose- Protect & Perpetuate your Business*0.1 CEUs Larry Oxenham, Senior Advisor, American Society for Asset Protection
Join us for a vital session designed to help you protect your assets and reduce your tax burden. Learn how to safeguard both your personal and professional assets from legal threats, minimize liabilities beyond your insurance coverage, and avoid common pitfalls in asset protection. You’ll also discover strategies to cut your income taxes by up to 40%, eliminate capital gains taxes on asset sales, and create a seamless business succession plan. We’ll cover techniques to avoid probate, eliminate estate taxes, and ensure tax-free transfers to heirs using trusts, corporations, and family partnerships. Equip yourself with the practical tools and strategies to secure your financial future—don’t miss this opportunity to optimize your financial strategy.
Not Your Mom’s Interior Design: Strategies for Engaging with Gen Z Clients0.1 CEUs Natalie Biles, Founding Partner, Shine Interior Design Studio & Stacey Breezeel, Owner & Lead Designer, Shine Interior Design Studio
As a new generation of homeowners, business owners, and decision-makers emerges, it’s essential for design professionals to adapt their approach to connect with this evolving audience while staying true to the principles of good design and sound business practices. Stacey and Natalie of Shine Interior Design Studio will explore how to foster multi-generational connections within the design practice, with clients, and across communities.

In this session, they’ll offer a blend of light-hearted insights and practical strategies for engaging younger generations, specifically Gen Z, without compromising quality or integrity. Through storytelling, knowledge sharing, and actionable tips, attendees will learn how to adjust their approach to meet the expectations of new clients while maintaining a focus on design excellence.

Attendees will leave with fresh perspectives on client engagement, innovative techniques for connecting with emerging demographics, and actionable ideas to enhance their practices and better serve a diverse clientele in today’s evolving market.
“Been There, Done That, Now What?” The Natural Evolution of a Design Career0.1 CEUs Patricia Brown, CMKBD, Owner, PATRICIA DAVIS BROWN DESIGN, LLC
This dynamic session delves into the journey of an interior design career. Led by seasoned designer, Patricia Davis Brown, this presentation explores the stages, challenges, and triumphs that shape a design career.

Drawing from her experiences, Brown takes participants on a journey through the ups and downs of the design industry. From the excitement of starting out, to the wisdom gained from years of experience, attendees will gain valuable insights into the diverse paths available within the field.

Brown will share candid anecdotes and practical advice, offering strategies for navigating the ever-changing design world. Participants will learn how to harness creativity, cultivate their design style, and build a successful career that aligns with their passions and aspirations. From honing technical skills to mastering the art of networking and public speaking, Brown covers all aspects of professional development. Throughout the session, participants will be invited to reflect on their own aspirations and goals.
The Interior Strategy: Maximizing Social Strategy the Gen Z Way**.015 CEUsNicholas Lindsey, Interior Strategist, The Interior Strategist
Learn about creating a strategic approach to enhancing influence among Generation Z through a tailored interior design marketing strategy. As both an interior designer and marketing strategist, Nicholas Lindsey understands the importance of merging creativity with digital fluency to captivate today’s audience. Generation Z, born between 1997 and 2012, values authenticity, visual appeal, and sustainability, making them a prime demographic for our efforts on Instagram and YouTube.
Architectural Photography Creates Magazine-Worthy Photos0.1 CEUsAdam Gibson, President, Adam Gibson Design, LLC
You put tons of effort into creating great projects, but do you employ photography that best represents your exquisite designs? Do your images compare to those in international design magazines? This program will explain the difference between hiring a photographer and hiring an architectural photographer.
 
Translating your vision into imagery is a detailed process that directs the viewer’s eye to what you want them to see. Whether exteriors or interiors, you’ll learn how some get it wrong and how to avoid those mistakes. Learn from a Certified Professional Photographer with a dual career as an architectural designer.
Community Engagement Strategies: Amplify Your Brand Locally**0.15 CEUsAnneke Huisman, Senior Designer, KSI Kitchen and Bath
Join us for an insightful workshop on expanding your company’s marketing impact through community involvement. Discover why partnering with local non-profits and organizations is key to boosting brand awareness and fostering meaningful connections within your community.

In this dynamic 90-minute session, we’ll delve into effective strategies for engaging with organizations of all sizes, from national entities like Habitat for Humanity to hyper-local initiatives such as preschool career days. Learn practical approaches tailored to your company’s size and goals, including best practices for outreach and sustainable engagement.

Whether you’re new to community engagement or seeking to refine your approach, this workshop offers invaluable insights. Gain inspiration from real-life case studies showcasing successful national partnerships, impactful awareness campaigns, and effective classroom interactions.
Picture Perfect: How to Photograph Your Projects Like a PR Pro0.1 CEUsAlexandria Abramian, Founder, The PR Collaborative
When it comes to marketing your work, photography is quite literally make or break. With the right photos, your design work not only shines in its best light, but also attracts future clients as well as leading editors and design competition judges. In this presentation, designers will learn exactly what kinds of images have the highest portfolio and PR value, as well as how to hire the right photography team to capture them.

After a 25-year career as a magazine editor and a publicist, Alex not only understands the importance of high-quality photography, she also deeply understands the challenges in capturing it, which is why she created Picture Perfect. In this presentation which she has shared at leading design and photography events across the country, Alex shares the secrets of which rooms, which angles and what kinds of styling elevate your designs so that you stand out, get noticed and grow your business.
Protecting Original Design and Authenticity in an Age of Knock-Offs0.1 CEUsDavid Adler, President, Adler Law
Design is about creativity and collaboration. Successful designers and manufacturers know the steps to take to protect their designs, their businesses, and their profits. As more designers develop signature styles, protecting original design is more important than ever. At the same time, technology and social media is blurring the line between inspiration and replication. This discussion will address questions like: How do I respond to someone who says I copied their design? What do I do if I think someone has knocked off my design? What can I do to protect myself and avoid problems in the future? Can I get in trouble if I use photos and designs supplied by a client?
Beyond the Showroom: How Virtual Tools Drive Appliance Sales & Mitigate Returns0.1 CEUsDave Chace, President, Cogent360 & Peter Vossler, Senior Manager Home Appliance Product Training, LG Electronics
With the overwhelming number of appliance models and features available today, it’s nearly impossible for salespeople or consumers to fully understand all the options. This often leads to poor recommendations, misguided purchasing decisions, and costly returns.

In this case study, Dave Chace of Cogent360 and Peter Vossler of LG will showcase how 3D visualization and digital sales enablement tools can transform the buying experience. These tools enhance customer engagement, drive sales, reduce returns, and make the salesperson’s job dramatically easier.

This session is ideal for retailers, manufacturers, and designers seeking innovative solutions to elevate the customer experience and improve outcomes.
Video Marketing: Properly Capture Projects for Company Branding0.1 CEUsBrian Javeline, Foundre, MyOnlineToolbox
Creating compelling videos is only half the battle—knowing how to use them effectively to attract quality leads is just as crucial. Many individuals and businesses fail to fully leverage their best video content, missing out on its potential to drive results. By examining real-world examples from the industry, this session will show you how to maximize your video marketing efforts, turning your content into a powerful competitive advantage. You’ll leave with the insights and strategies needed to not only create high-quality videos but also ensure they reach and resonate with your target audience.
Which Marketing Channels Are Right for You?**0.15 CEUsJason Lockhart, Architect & Urban Planner, Kitchen & Bath Marketing Solutions & Debra Scarpa, Owner, Home Designer Marketing
Join us for an engaging panel discussion with three seasoned marketing experts designed to shed light on a crucial truth in marketing: not every tactic is a one-size-fits-all solution.

Understanding Your Audience: We’ll kick off by discussing why knowing your ideal client is the cornerstone of effective marketing. It’s not just about reaching out; it’s about connecting with the right people. Our experts will share insights on how to identify and understand your target audience so that your marketing efforts hit home every time.

Finding Your Best Opportunity: With so many channels to choose from, it can be overwhelming to pick the right one. Our panelists will guide you through the process of discovering where your greatest opportunities lie. They’ll provide practical tips on how to sift through the noise and find the marketing channels that align with your business goals.

Building a Plan with AI: In today’s digital age, AI is more than just a buzzword – it’s a tool that can propel your marketing plan to new heights. Learn how to leverage AI to analyze data, predict trends, and create a marketing plan that’s not only smart but also actionable.
Leveraging AI for Opportunities: AI isn’t just for planning; it’s also for execution. Our experts will explore ways to use AI to take full advantage of your identified opportunities. From personalized customer experiences to automated campaigns, discover how AI can help you maximize your marketing efforts and achieve better results.

Come ready to learn, question, and leave with a clear action plan powered by the latest in AI technology. Let’s discover together which marketing channels are right for you.
My Prospects Aren’t Buying and Many are Ghosting Me. What am I Doing Wrong?0.1 CEUsDuane Becker, Owner, Sapre Training
Struggling to re-engage prospects after your initial meetings? You’re not alone—and this session is designed to help. Many designers face challenges in keeping the lines of communication open, leading to lost opportunities. In this session, we’ll explore effective strategies for maintaining client engagement from the first meeting all the way through to the sale. You’ll walk away with practical tips to strengthen your follow-up process and turn more prospects into loyal customers.
Cultivating Connections: Integrating Online and Local Engagement for Business Impact0.1 CEUsShaun Ayala, Marketing Manager, Pacific Sales Corporate
In an age where digital-first strategies dominate the business landscape, the importance of fostering relationships cannot be overstated. This course is designed to equip you with the knowledge and tools to effectively balance your online efforts with meaningful local engagement. By integrating the strategies from this course, you’ll discover the unique benefits of connecting with your community and enhancing your business’s impact both in-person and online.
Turning Reviews into Revenue: Creating Unmatched Client Experiences0.1 CEUsMegan Jansky McIntyre, Founder, The Marketing Corner
In the kitchen and bath industry, clients are not just customers—they are powerful advocates capable of influencing others and driving sales. Personal recommendations are invaluable, especially in today’s digitally connected world, where trust and loyalty are paramount. Small businesses must harness strategies to turn satisfied clients into enthusiastic brand ambassadors.

This dynamic session will reveal how to transform every review—whether positive or negative—into an opportunity for improvement and increased sales. Attendees will learn how to solicit authentic testimonials, leverage them to build trust, and showcase expertise. Real-life success stories from small businesses will highlight how effective feedback can become a competitive edge.

Packed with actionable strategies, this session will cover everything from crafting the perfect follow-up request to showcasing reviews on websites and social media. Attendees will leave with practical tools to connect more deeply with clients, foster loyalty, and ultimately boost their business’s bottom line.
Content After Character0.1 CEUsShad Johnsen, CKD, Personality on Kitchen Ideaz YouTube Channel | Visionary @ HingeWorks, HingeWorks
Landing clients and contracts is more dependent upon personal and company character that it is on details and a contract.

Learn how to make compelling points for considering you or your company when approaching client and contract opportunities.

Shad will share with you proven experiences. He has had in his 30 year career as a Kitchen Designer to attract the right team members, clients and more.

He will also share with you some of his epic failures and humorous story format.

You should be able to walk away from this presentation with a few great points of improvement to help you or your organization land contracts that may seem beyond reach.
Magnify Your Marketing0.1 CEUsAnthony Milia, Owner, Milia Marketing
Join Anthony Milia for an insightful session on mastering marketing for Kitchen and Bath businesses. Discover how to avoid common marketing pitfalls, effectively reach new customers, and develop strategies for retaining existing ones. You’ll walk away with tools to enhance marketing experiences both online and in-person and action items that will make an impact on your business.
Getting More Referrals With CRM0.1 CEUsBhargav Makadia, Managing Director, Estheteak & Nishi Bhoraniya, Junior Designer, Estheteak

Our satisfied clients are our best marketing tool, helping to build the company’s market value and trust. Since many of our customers are one-time clients, follow-up is often overlooked by companies. In this session, we will teach how to leverage CRM tools for consistent, long-term engagement with clients, even years after a project is completed. A simple gesture, like sending a Christmas or birthday card, can make a lasting impact. Just as Rockefeller relied on his Rolodex, we can use CRM to maintain meaningful connections with our clients and continue nurturing those relationships.