NKBA Global Connect Business Development Program
Designed to educate, inform and connect, reducing your risk as you develop your strategy for entering the North American kitchen and bath market.
Business Development Kickstarter
The Business Development Kickstarter is an annual risk-management plan that includes a Business Goals Assessment initial meeting resulting in a Business Roadmap and Advisor Introductions presentation, followed by an Annual Business Development Review.
NKBA Market Research
The NKBA produces a number of proprietary studies tracking economic, design, market sentiment and lifestyle/lifestage trends. All offer firsthand information about the North American market, directly from NKBA members.
Independent Advisors
NKBA has selected and vetted a group of independent industry experts available for consultation on key topics vital to the success of doing business in North America.
Events and Conferences
International and domestic VIP events, conferences and meetings offered throughout the year for Global Connect members and Strategic Alliance Partners.
KBIS Program Opportunities
Whether you are visiting KBIS for the first time, would like to research the show as pavilion exhibitor or are ready to be a full exhibitor, Global Connect offers flexible programs to meet your needs at KBIS.
Marketing Packages – Add-Ons
Let the NKBA member community know you’re ready to do business through social, article and email announcements.
Areas of Expertise
Sales Force Development
Understand the options and opportunities to build an effective sales force, such as utilizing factory or independent representatives or a hybrid approach.
Distribution Channels
Understand the various options for distribution in the North American kitchen and bath market including master distribution, two-step distribution, retail and direct-to-consumer schemes to support product inventories, customer service and after-sale support.
Marketing & Branding
Review current positioning and messaging schemes; evaluate target audiences, product and pricing portfolios, and understand the planning process for strategic marketing.
Market Research
Determine research needs, dig into product and price sensitivity, compare regional and national design trends, frame market opportunities and understand audience profiles.
Design Trends, Product Design
Creative critique and direction on product development, line reviews, materials and finishes, including licensing opportunities and procedures.
Code Compliance & Testing
Guidance on independent testing protocols, timing and processes; insights into various testing labs and roles.
* NKBA Global Connect Advisors are intended to provide a starting point for your expansion or entrance into the American Market. Advisors are not meant to offer a comprehensive solution. Inclusion does not constitute an endorsement or recommendation by the National Kitchen & Bath Association. We strongly recommend that you perform your own due diligence investigation and background research on any company. We assume no responsibility for the professional ability or integrity of the providers listed. We reserve the right not to list any particular company.