What You Will Learn
In this seminar, Dave King, Executive Director of the Home Improvement Research Institute (HIRI) share some of the most critical trends impacting the home improvement industry and the ones impacting the K+B B the most. Learn of key segments, purchase and channel behavior, among many others.
Learning Objectives:
- Identify macro-trends most impacting the K&B industry.
- Learn of the major motivators and pain points of homeowners and pros pursuing K&B projects.
- Understand where and how consumers research their K&B projects
Featured Presenter
Dave King
Dave King is the Executive Director for the Home Improvement Research Institute (HIRI). Dave has spent the past 25 years in the strategy, research and advanced analytics space. The last 10 years has been focused solely on the home improvement industry. HIRI’s insights are hyper-focused on the contractor and homeowner trends most impactful to the home improvement industry.
