Liebherr Enters Partnership for Distribution With Purcell Murray

posted on Oct. 03, 2019, at 9:00 a.m.

NKBA Staff

The deal strengthens the luxe appliance maker’s presence and customer experience on the West Coast.

Liebherr Appliances has entered a new distribution partnership with Purcell Murray, the San Francisco-based distributors of kitchen, bath and outdoor products. With a focus on capturing more of the luxury appliance market on the West Coast, Purcell Murray is a natural fit to introduce Liebherr’s products to California’s designers, builders and homeowners.

Through this new partnership, Purcell Murray will be distributing Liebherr’s newly expanded Monolith column refrigeration line, under-counter products, full wine preservation portfolio and cigar humidors. Headquartered in Germany, Liebherr’s U.S. operation is based in Miami.

Liebherr’s newly expanded Monolith column refrigerators are among the products now being distributed exclusively by Purcell Murray in California and Northern Nevada.

“We are thrilled to build a partnership with Purcell Murray to help us expand and strengthen our reach in an important market,” said Jonathan Barfell, senior marketing manager, North America, for Liebherr’s Refrigerators & Freezers Division. “We look for partners that share our commitment to excellence, and have a desire to show consumers how innovation and quality in the home brings excitement and luxury to their everyday lives. We know that Purcell Murray’s reputation and experience makes them a perfect fit to represent the values intrinsic to Liebherr.”

Since 1981, the Purcell Murray Co. has been distributing premium kitchen and bath products. It was founded by Tim Murray and Larry Purcell when they were granted distribution rights to the Litton microwave line for the greater San Francisco Bay Area. Almost 40 years later, and now led by sons Matthew Murray and Kevin Murray, Purcell Murray currently employs more than 100 people and handles the marketing, sales and distribution efforts for many top brands throughout California and northern Nevada.

“We are very happy to have joined forces with Liebherr,” said Kevin Murray. “We have a passion for kitchen products that perform beautifully, and that is precisely what Liebherr delivers. They are singularly focused on doing one thing right — delivering the most advanced cooling and preservation technologies to the consumer. Purcell Murray is perfectly positioned to create demand and deliver these incredible products to the market.”

The distribution deal, which took effect over the summer, is exclusive in California and Northern Nevada. Reno area). Previously, Liebherr worked with Almost West.

Mode Distributing handles Liebherr sales in Southern Nevada (Las Vegas area), Arizona and New Mexico.

The collaboration brings two storied and family-owned brands together for a deal that expands Liebherr’s reach to the West Coast and elevates Purcell Murray’s offerings. Liebherr has more than 60 years of German engineering expertise and a heritage that can be seen in every aspect of its products, offering state-of-the-art appliances to suit any designer home.

Purcell Murray’s San Francisco showroom is at 235 Kansas Street. For more information, visit

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