posted on May. 14, 2019, at 12:00 p.m.

NKBA Staff

This month, NKBA presents an additional webinar as part of its free series, presenting insights into the North American market.

Understanding the complexities of the global economy is critical to successful operations in international markets. To help give international companies a better grasp of doing business in the North American market, the National Kitchen & Bath Association (NKBA) will host a webinar this Thursday providing key insights for all sectors of residential kitchen and bath design and remodeling in the U.S. and Canada.

After a brief introduction to the services and benefits of NKBA, the webinar will walk through various market research data including the size of the industry, market value and opportunities, costs of doing business, and current lifestyle and market trends. Besides these important topics, the moderators will discuss the Kitchen & Bath Industry Show (KBIS), North America’s largest trade show dedicated to all aspects of the residential kitchen and bath business and the exciting opportunities the show offers exhibitors.

The webinar ends with an overview of NKBA’s Global Connect initiative, a program that seeks to facilitate a productive dialogue with the kitchen and bath community around the world.

Certified designers earn 0.1 Continuing Education Credit, and the class counts toward maintenance of an NKBA Specialty Badge as well. It will be presented this Thursday, May 16, from 10 to 11 a.m. (Eastern Time) by Suzie Williford, Executive Vice President of Industry Relations & Chief Strategy Officer for NKBA; Elle H-Millard, CKD, Editor at Large and Industry Relations Manager for NKBA; Sherry Qualls, Principal of the White Good Marcom Agency, and Veronika Miller-Eagleson, CEO and Founder of M2 Connect, an international digital and social media publisher, event management and marketing consultancy.

The webinar aims to give K&B players from around the world an idea of what is needed to break into the lucrative North American market.

Through its Global Connect initiative, NKBA strives to bring together the kitchen and bath industry internationally — sharing experiences, insights and innovative ideas; forging relationships, and striving to inform, inspire and empower K&B professionals around the world.

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